Product Marketing Manager; HOAi

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HOAi is a fast‑growing startup revolutionizing the community association management industry. Our AI workforce platform integrates machine learning technology to streamline labor‑heavy processes, eliminating inefficiencies and driving scalability. With rapid growth in the AI space, we are pushing boundaries to redefine industry standards. HOAi is the leading AI solution for the community association management industry, enabling organizations to deploy AI Agents that function like experienced managers.

These AI Agents go beyond traditional AI by proactively executing complex, multi‑step processes with human‑like reasoning—working autonomously, 24/7, across your entire operation. This transformation optimizes labor costs, enables growth without additional hires, and ensures faster, higher‑quality service for residents and board members. HOAi was acquired by Vantaca in the Fall of 2024. Vantaca has achieved unicorn status with a $1.25B valuation, so it’s safe to say we’re past the “scrappy startup phase.”

We’re building the category‑defining platform that will transform how an entire industry operates.

The Product Marketing Manager sits at the intersection of Marketing, Product and Sales to support go‑to‑market initiatives, demand‑generation campaigns, and brand and market awareness efforts. The ideal candidate will be laser‑focused on the customer experience, conveying sophisticated ideas with simplicity and empathy. They will have demonstrated success internalizing customer challenges, translating product complexity into GTM simplicity, and an ability to operate effectively across an expanding portfolio of AI products.

As Product Marketing Manager, you’ll develop a deep connection to our platform and help bring frontier AI services to market that enrich the day‑to‑day experience of our users while supporting business objectives and growth initiatives.

• Strategic Leadership:
  Drive high‑level initiatives including suite‑level positioning & messaging, pricing & packaging strategy, competitive intelligence, win/loss analysis, and market research
• Tactical Execution:
  Lead product/feature/integration launches with precision, focusing on adoption, expansion, and revenue growth
• Subject Matter Expertise:
  Become the go‑to expert on products, providing guidance throughout the organization on both macro strategic questions and micro tactical details
• Cross‑Functional Partnership:
  Establish strong collaborative relationships with Product Management, Customer Experience, and Go‑to‑Market teams to ensure alignment and execution excellence
• Portfolio Coverage:
  Provide comprehensive marketing support across HOAi’s growing suite of product offerings

• Shared responsibility with Product to meet/exceed product adoption and expansion targets
• Timely execution and delivery of GTM efforts and product launches
• Sales enablement effectiveness (measured through GTM feedback and utilization of materials)
• Contribution to improved win rates and revenue growth
• Quality and impact of competitive intelligence and market positioning

• Develop compelling positioning and messaging that differentiates HOAi’s products and clearly articulates customer value and ROI
• Maintain comprehensive competitive intelligence including battle cards, objection handling, and tracking market narratives
• Lead market research initiatives to identify opportunities and validate product‑market fit
• Contribute to pricing and packaging strategy decisions

• Partner with Product Management to plan and execute successful product launches with clear adoption and growth targets
• Create and maintain product launch playbooks and GTM frameworks
• Drive product adoption campaigns and expansion initiatives across the customer base, while coordinating cross‑functional launch activities and communications

• Maintain deep understanding of product roadmap to effectively enable sales without misaligning expectations
• Create customer‑facing and sales content including presentations, data sheets,…