Digital Marketing Strategist; B2B SaaS

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SaaS Hero is a fast growing digital marketing agency based in Wilmington, NC working exclusively with B2B, SaaS, enterprise technology and professional services companies. Our clients consist of exciting, fast-growing startups operating from the seed stage all the way through more mature companies growing via acquisition.

We are experts in paid search, paid social and conversion rate optimization (CRO) but our main value is the ability and desire to become an extension of our clients’ team. Growth is rarely found by taking a linear path so we’re always prepared to take the road less traveled to deliver amazing results for our clients.

Their success is our success, which is exactly the philosophy that has allowed SaaS Hero to become one of the most recognizable names in SaaS marketing.

We’re no strangers to regular back-and-forth banter about our favorite music or vacation spots in our clients' Slack channels and the first 10 minutes of our review calls are usually spent shooting the breeze about life, family, food, etc.

You have a high degree of business acumen in the world of digital marketing. You’ve been on the buy-side of many campaigns (both successful and unsuccessful) on all of the major ad platforms, and it shows. You’re sympathetic to the fact that not everyone knows the 300 million acronyms modern day marketers fling around with ease which gives you an uncanny ability to speak intelligently about sophisticated marketing strategies in an easy to understand and relatable way to virtually anybody.

Most of all, you’re easy to get along with and at the core of it all, you care about people.

• Being creative - clients stay with us and make referrals because they know we’re not a run of the mill agency...we deliver solid work and come up with new, innovative and creative campaign ideas that move the needle
• Being open and honest - not all campaigns are successful. Being upfront and realistic about possible campaign outcomes is the most important thing. Building trust is almost equally as important as delivering results
• Being a team player - sounds so cliche, but we don’t work in silos here. Everyone needs to be working together and towards a common goal. Without a great team atmosphere and collaboration we’ll never succeed
• Being mindful - unfortunately, work takes up a considerable amount of our lives and can be very stressful t’s why it’s critical to take care of our minds and our bodies and focus on our happiness and do everything in our power to live satisfying and fulfilling lives.

• Strategic thinking! The main objective of this role is to always be prepared to answer the question "What's next?" for your clients
• Act as the main point of contact for a group of ~10 clients
• Lead in strategizing, planning and executing digital marketing campaigns across a variety of platforms (primarily, Google search/display, Linked In, You Tube and Meta)
• Work closely with a core team consisting of a campaign manager and project manager to plan and deliver projects
• Run regular campaign review calls / strategy sessions with clients to report on campaign performance and formulate ideas for new campaigns
• Upselling/cross-selling additional services to existing clients

• Being extremely organized! This is the most important thing of all!
• High degree of proficiency in Google Ads paid search, display and video
• High degree of proficiency in Linked In Ads
• High degree of proficiency in Meta Ads
• High degree of proficiency in Hub Spot and other CRM platforms
• High degree of proficiency in Wordpress
• High degree of proficiency in various email marketing software (Mail Chimp, reply.io, Active Campaign, etc.)
• High degree of proficiency in Google Analytics
• High degree of proficiency using Zapier
• High degree of proficiency in conversion rate optimization (CRO)
• Deep understanding of conversion tracking and campaign attribution
• Experience working in project management platforms like Click Up and Asana
• 100% employer paid benefits
• 4 weeks paid vacation time
• Every other Friday off
• Work from anywhere (but if you’re local it would be awesome to meet in person from time-to-time 😉)
• Monthly, quarterly and annual bonuses
• Monthly snack subscription

• Entry level

• Full-time

• Marketing and Sales

• Advertising Services

Referrals increase your chances of interviewing at SaaS Hero by 2x

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