HCS Apps Systems Analyst Sr - Epic Cheers - Analytics

Your passion belongs at UNC Health. Join more than 56,000 teammates working together to improve the health and well-being of the communities we serve across North Carolina.

Your passion belongs at UNC Health. Join more than 56,000 teammates working together to improve the health and well-being of the communities we serve across North Carolina.

UNC Health's Digital Health & Innovation team is seeking a highly skilled Senior Analyst with expertise in Epic Cheers Campaigns and/or Healthy Planet to help advance our patient engagement and marketing automation strategy. This position will focus on building and optimizing frontend campaign logic to accurately identify and target the right patient and prospective patient populations, ensuring our outreach efforts are data-driven, compliant, and aligned with organizational goals.

In addition to supporting traditional patient engagement efforts, this role will collaborate closely with Marketing and Population Health teams to ingest and operationalize prospective patient data into Epic Cheers. The Senior Analyst will also design and maintain robust reporting and dashboards to measure campaign performance, ROI, and the overall value delivered to UNC Health.

• Design, build, and maintain Epic Cheers Campaigns using complex rules and logic to identify appropriate populations for targeted outreach.
• Partner with Marketing and Analytics teams to integrate prospective patient data sources into Epic, enabling outreach to potential patients not yet attributed to UNC Health.
• Translate campaign requirements into efficient and scalable logic within Epic (using Rule Editor, Reporting Workbench, Healthy Planet registries, or Clarity/Caboodle queries).
• Develop and support comprehensive campaign performance dashboards, tracking metrics such as reach, engagement, conversion, and ROI.
• Collaborate with stakeholders to define value frameworks for campaigns (e.g., downstream appointments, care gap closure, network retention, or revenue influence).
• Ensure campaign data accuracy, segmentation integrity, and consistency across multiple concurrent initiatives.
• Establish and maintain standardized templates and governance for campaign logic, documentation, and reporting.
• Identify opportunities to improve efficiency, automation, and alignment between clinical, operational, and marketing outreach.
• Support UNC Health’s strategic shift toward data-driven, omnichannel engagement, leveraging the Epic platform as the foundation for personalized outreach and patient experience improvement.

The ideal candidate will have 3+ years of hands-on Epic experience, preferably with Epic Cheers Campaigns, Healthy Planet, or other population management tools. Proven ability to analyze requirements and build data logic to support targeted campaigns. Experience with Epic reporting tools (Rule Editor, Reporting Workbench, Slicer Dicer, Clarity/Caboodle). Strong analytical, documentation, and organizational skills with a detail-oriented mindset. Demonstrated ability to manage multiple projects in a fast-paced environment and communicate effectively across business and technical teams.

• Bachelor's degree in Computer Science, Information Systems Management or related field (or equivalent combination of education, training and experience).

• No licensure or certification required.

• If a Bachelor's degree:
  Four (4) years of experience with IT systems and/or related operational experience.
• If an Associate's degree:
  Six (6) years of IT systems and/or related operational experience.
• If a High School diploma or GED:
  Eight (8) years of IT systems and/or related operational…