Product Marketing Manager

Description

HOAi is a fast‑growing startup revolutionizing the community association management industry with an AI workforce platform that streamlines labor‑heavy processes, eliminates inefficiencies, and drives scalability.

Since its founding, HOAi has:

• grown 100% year‑over‑year
• lifted its product from $0 to millions in months
• been backed by Cove Hill Partners and JMI Private Equity
• accommodated over 6 million doors, replacing legacy systems

After being acquired by Vantaca—now a $1.25B unicorn—HOAi continues to build a category‑defining platform that will transform the entire industry.

The Product Marketing Manager sits at the intersection of Marketing, Product and Sales to support go‑to‑market initiatives, demand‑generation campaigns, and brand and market awareness efforts. The ideal candidate is laser‑focused on the customer experience, translating product complexity into GTM simplicity, and operating effectively across an expanding portfolio of AI products.

• Strategic Leadership
  :
  Drive high‑level initiatives including suite‑level positioning & messaging, pricing & packaging strategy, competitive intelligence, win/loss analysis and market research.
• Tactical Execution
  :
  Lead product/feature/integration launches with precision, focusing on adoption, expansion, and revenue growth.
• Subject Matter Expertise
  :
  Become the go‑to expert on products, guiding the organization on both macro strategic questions and micro tactical details.
• Cross‑Functional Partnership
  :
  Build strong collaborations with Product Management, Customer Experience, and Go‑to‑Market teams to ensure alignment and execution excellence.
• Portfolio Coverage
  :
  Provide comprehensive marketing support across HOAi's growing suite of product offerings.

• Shared responsibility with Product to meet/exceed product adoption and expansion targets.
• Timely execution and delivery of GTM efforts and product launches.
• Sales enablement effectiveness measured through GTM feedback and utilization of materials.
• Contribution to improved win rates and revenue growth.
• Quality and impact of competitive intelligence and market positioning.

• Develop compelling positioning and messaging that differentiates HOAi products and articulates customer value and ROI.
• Maintain comprehensive competitive intelligence, including battle cards, objection handling and market narrative tracking.
• Lead market research initiatives to identify opportunities and validate product‑market fit.
• Contribute to pricing and packaging strategy decisions.

• Partner with Product Management to plan and execute successful launches with clear adoption and growth targets.
• Create and maintain product launch playbooks and GTM frameworks.
• Drive product adoption campaigns and expansion initiatives across the customer base, coordinating launch activities and communications.

• Maintain deep understanding of product roadmap to enable sales without misaligning expectations.
• Create customer‑facing and sales content, including presentations, data sheets, battle cards, website copy, case studies and blog posts.
• Develop buyer persona profiles and connect customer success stories to prospects in targeted, relevant ways.
• Work with marketing team members and creative agencies to create modern digital media, video demos and interactive content.

• Leverage data and analytics to inform marketing decisions and measure campaign effectiveness.
• Design and analyze A/B tests with velocity to continuously improve messaging and conversion.
• Track and report on key product marketing metrics and KPIs.

• 3‑5+ years of experience in product marketing with a track record of launching technology products and services.
• Experience in SaaS software, particularly complex platforms requiring rapid learning.
• Experience with fintech or proptech desirable, but not required.
• Exceptional messaging and visual storytelling abilities with a keen design eye.
• Proficiency in written communication with superior editorial skills.
• Strong verbal communication and presentation skills with the ability to persuade and sell…