Product Marketing Manager

Product Marketing Manager

Location:

Wilmington, NC | Department:
Marketing | Posted: 15 hours ago | Employment:
Remote, Full‑time

Vantaca just achieved unicorn status with a $1.25B valuation, so it's safe to say we're past the "scrappy startup phase." We're not just building a successful company – we're building the category‑defining platform that will transform how an entire industry operates.

Here's the reality of our trajectory:

• Growing 100% year‑over‑year
• Our AI product (HOAi) went from $0 to millions in months
• Backed by Cove Hill Partners and JMI Private Equity
• 6M+ doors on our platform, displacing legacy systems

We are a winning team that believes in working together to make big ideas happen. We are a collaborative and visionary group that holds ourselves accountable for our results. Our ability to be nurturing and agile allows us to adapt to change and support each other through any challenges that come our way. We are customer‑centric, meaning that we put our customers' needs and preferences at the heart of our work.

We are authentic game changers that are building something cool and people like it here.

The Product Marketing Manager sits at the intersection of Marketing, Product, Sales, and Success to support go‑to‑market initiatives, demand‑generation campaigns, and brand and market awareness efforts. The ideal candidate will be laser‑focused on the customer, conveying sophisticated ideas with simplicity and empathy. They will have demonstrated success internalizing customer challenges and guiding toward better, and are able to communicate effectively. As Product Marketing Manager, you'll develop a deep connection to our customers and help bring to market products and services that enrich the day‑to‑day experience of our users while supporting business objectives and growth initiatives.

• Partner closely with Product Management to ensure successful adoption, retention, and growth
• Strategic planning and execution for product launches
• Craft positioning and messaging that clarifies differentiated value and customer benefit
• Support sales enablement with messaging, training, and assets
• Ongoing competitive and market opportunity assessment
• Become go‑to subject matter expert on assigned products and services, with deep understanding of buyers and users, the problems they face, and how we solve them.

• Shared responsibility with Product to meet/exceed product adoption targets
• Timely execution and delivery of GTM efforts
• Contribution to company growth initiatives and customer outcomes

• Develop compelling messaging that differentiates Vantaca’s software and services from competitive alternatives
• Craft customer‑facing and sales content including presentations, data sheets, battle cards, website copy, blog posts, and other digital content
• Leverage customer insights to define use cases and personas to support the development of industry and functional targeted messaging for growth marketing campaigns.
• Work with marketing team members as well as creative agencies to create modern digital media such as videos, ebooks, infographics, and other interactive content to support demand‑generation and brand marketing.
• Lead the development of case studies, sales wins, and customer references in collaboration with sales, customer success, and services.
• Partner with Product Management to plan and execute product launches, communications, and product training to employees, customers, and partners for new or updated product features.
• Participate on sales calls when appropriate to provide product overviews.
• Assist with speaking and presenting including internal meetings, industry events, analysts, press or media briefings to convey the Vantaca value proposition.
• Maintain and manage competitive intelligence and comparisons.

• 2+ years of experience in product marketing with a demonstrated track record of bringing technology products and services to market.
• Experience in SaaS software, particularly ERP, CRM, Fin Tech or accounting and banking software experience is highly desirable.
• Experience in or knowledge of the Community Association Management…