Indirect Retail Manager

About us

At Dyson, we sell by demonstrating. Through our growing network of Dyson Demo Stores and retail spaces, we simply explain how our technology works, and why it's better. Our Experts, Stylists and Retail Strategy and Operations team are Dyson advocates who know our technology inside out, and are excited by it.

As our Indirect Retail Manager, you’ll drive outstanding consumer experiences in our indirect retail channels, focusing on the Central Region and supporting the West. You’ll lead fixture updates, manage new product launches, and champion brand standards to ensure Dyson remains front of mind—even outside our own stores.

• Oversee fixture refreshes and product launch execution for the Central Region, tailoring solutions for local markets.
• Serve as the primary point-of-contact for project coordination and troubleshooting with West Region teams.
• Manage end-to-end fixture projects—concept, planning, installation, and review.
• Coordinate the readiness and engagement of retail partners for new Dyson technology launches.
• Implement brand audit processes and drive corrective actions using findings.
• Track and analyse fixture, launch, and brand data, reporting on performance and recommending improvements.
• Build and nurture collaborative relationships with retail partners to drive mutual success.
• Champion process improvements and share best practices across regions and into our Singapore head office.
• Inspire teams and stakeholders through clear, approachable communication.

• Experience in project management within retail environments—fixture or POS experience preferred.
• Successful track record launching new products and activating retail campaigns.
• Skilled in data monitoring and analysis; proficient with Excel and Tableau.
• Strong stakeholder management skills, with experience collaborating across multiple regions.
• Excellent communication and coordination abilities.
• Practical problem solver, comfortable with ambiguity and change.
• Willingness to take on projects outside your core responsibilities.
• Confident, collaborative mindset with a passion for challenging norms and driving innovation.
• Experience with Repsly or similar retail tracking platforms.
• Previous experience partnering with third-party agencies for brand audits.

• Discount on Dyson products
• Company Pension scheme
• 29 days annual holiday plan
• Company Fitness plan
• EAP (Employee Assistance Programme)
• Life Assurance Plan
• Transportation allowance (0,23€/km regardless of the means of transport)
• Health Insurance – Medical Contribution
• Eye Examination & Computer Glasses Reimbursement

* Please note:

New employees to Dyson in the Netherlands commence employment on a 12-month, fixed-term basis*

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.