JPMorganChase: Digital Product Strategy Lead

Overview

September 25, 2025

JPMorgan Chase

Whether purchasing a first home or vacation home, refinancing an existing mortgage or tapping into a home equity line of credit, we offer a wide array of products and services to meet customers at every stage of their journey. The Paid Media Digital Marketing team is responsible for developing and leading integrated marketing campaigns designed to increase awareness, drive consideration and profitability drive conversion.

The ideal candidate is a highly effective and innovative marketer with experience in driving growth and expansion in paid media. This role will be particularly focused on running multi-channel (display, online video, programmatic, digital out-of-home, paid social, etc.) media campaigns nationally, as well as a test and learn strategy and tactics.

The VP, Paid Digital Media Strategy & Planning, will lead the day-today optimization of all digital assets, and serve as a Marketing liaison across a broader team of campaign execution partners, agency partners and our in-house media planning/activation resources.

• Lead day-to-day optimization of all digital assets and manage multi-channel paid media campaigns nationally (display, online video, programmatic, digital out-of-home, paid social, etc.).
• Develop and execute a test-and-learn strategy to drive growth, expansion and profitability.
• Serve as Marketing liaison across campaign execution partners, agency partners and in-house media planning/activation resources.

• Highly effective and innovative marketer with experience in driving growth in paid media.
• Experience in running multi-channel media campaigns and implementing test-and-learn strategies.