Digital Marketing and Acquisition Lead

Designer Recruitment are seeking a Digital Marketing & Acquisition Lead for our client who specilaises in luxury kitchens in Cheshire. Reporting to Head of Marketing, we are looking for a performance-driven Digital Acquisition Lead to deliver our client's paid media, SEO, CRO, and digital acquisition strategy across the brands network. You will manage a multi-channel digital strategy to drive qualified leads, enhance conversion performance, and optimise marketing ROI.

This is a permanent role offering up to £40,000 for the right candidate. Hybrid working available. Digital Marketing & Acquisition Lead duties:
Own and deliver the brands digital acquisition strategy, driving lead generation, brand awareness, and measurable business growth Manage all paid media channels, including Google Ads, Meta, Pinterest, You Tube and Linked In, optimising for CPL, CTR, and conversion rate. Oversee performance and budget allocation across all digital channels, ensuring maximum efficiency and ROI. Lead SEO strategy and collaborate with content teams to improve visibility, website performance, and organic lead acquisition.

Lead CRO strategies across websites and landing pages, analysing data to implement experiments that improve conversion performance. Brief, test, and optimise creative content used across paid media campaigns, working with designers and copywriters to continually enhance performance. Develop A/B and multivariate testing frameworks to refine ad creatives, landing pages, and calls to action. Candidate Specification: 4 years experience in digital marketing, performance marketing, or paid media management.

Proven track record in managing multi-channel campaigns with measurable ROI. Strong knowledge of Google Ads, Meta Ads Manager, Pinterest Ads, and Linked In Campaign Manager.

Experience with SEO tools and strategies for on-page and off-page optimisation.

Experience with CRO tools such as Hotjar, Google Optimize, or equivalent. Data-driven with proficiency in Google Analytics, Data Studio, or equivalent reporting platforms. Familiarity with CRM and marketing automation systems Strong budget management and analytical skills, with experience reporting on CAC, CPL, and ROI. Key Attributes:
Results-oriented with a focus on driving measurable performance. Analytical and commercially minded with a passion for continuous improvement. Highly organised, detail-oriented, and proactive in problem-solving. Adaptable and creative, with a strong test-and-learn mindset. Excellent communicator, capable of collaborating across marketing, sales, and operations. Minimum Desired Requirements:
Experience in retail, home interiors or franchise sectors Understanding of user experience (UX) and conversion rate optimisation. Working knowledge of HTML/CSS for ad and landing page troubleshooting. Strong project management and cross-functional collaboration skills. Ability to balance strategic thinking with hands-on execution. Track and report on digital performance, producing monthly and quarterly dashboards to communicate insights and actions to stakeholders.

Manage relationships with key digital partners and platforms, staying ahead of emerging opportunities and best practices. Collaborate with the Social & Email Marketing Lead to align acquisition and retention efforts, ensuring a seamless customer journey from first touchpoint to conversion. Experiment with new lead generation channels and strategies, documenting performance and scaling successful approaches. Designer Recruitment are acting as the employment agency in relation to this vacancy.

Please apply today or contact Ben Paine from Designer Recruitment for more information.