Trainee B2B Sales Executive; HF

Position Overview

Sales Development Representative

£30,000 Base + Uncapped Commission | Wilmslow | Full-Time

Six positions available.

Looking for your next challenge? Apprentify is growing rapidly, and we’re looking for six ambitious, personable and driven Sales Development Representatives to join our expanding team in Wilmslow.

Founded in 2018, Apprentify is one of the UK’s leading apprenticeship training providers.

We work with globally recognised organisations including B&Q, the BBC, Jet2 and BT
, delivering technical and creative training programmes that help businesses develop their people and build the digital skills they need for the future.

Apprentify was named No. 30 in the Sunday Times 100 Fastest‑Growing Businesses 2025
, and we’re continuing to grow.

Now we’re looking for the next group of people to grow with us.

As a Sales Development Representative, you’ll be responsible for creating new business opportunities and building relationships with potential clients across the UK.

You’ll be speaking to businesses about their people, skills and development needs and helping them understand how Apprentify’s apprenticeship programmes could support their goals.

• Phone calls
• Email
• Linked In
• Social selling
• Face‑to‑face networking

You’ll learn how to have great commercial conversations, understand customer needs and turn those conversations into genuine opportunities.

• Building relationships with new and potential clients.
• Reaching out to businesses through phone, email and Linked In.
• Speaking with decision‑makers across HR, People, Talent and L&D.
• Understanding the challenges and development needs of potential clients.
• Identifying the right Apprentify programmes for each business.
• Building and managing your own sales pipeline.
• Booking virtual and face‑to‑face meetings.
• Keeping your pipeline organised using Hub Spot.
• Identifying opportunities to upsell and cross‑sell across the Apprentify Group.
• Developing your knowledge of AI, technology and digital skills.
• Working towards and exceeding your individual targets.

We’ll help you get there. You don’t need years of sales experience to succeed here.

You’ll start your journey with our tailored Sales Academy
, delivered by specialist sales trainers.

You’ll learn everything from how to confidently start a conversation and build rapport, through to handling objections, understanding customer needs and creating opportunities.

You’ll also receive ongoing coaching and development throughout your career.

• Confident and personable — you’re comfortable meeting and speaking with new people.
• Curious — you enjoy asking questions and understanding what makes people and businesses tick.
• Ambitious — you want to develop yourself and build a successful career.
• Resilient — you don’t let a "no" knock your confidence.
• Motivated — you enjoy having goals to work towards.
• Organised — you’re able to manage your time and keep on top of your opportunities.
• A great communicator — you can build genuine relationships with different types of people.
• Coachable — you’re open to feedback and want to keep improving.

Previous sales or customer‑facing experience is helpful, but not essential.

£30,000 Base + Uncapped Commission.

You’ll receive a £30,000 basic salary, alongside an uncapped commission structure.

The current opportunity allows you to earn an additional £10,000–£15,000 in commission during your first year, with further earning potential as you progress.

We want to help you build a long‑term career.

You’ll start as an SDR, with opportunities to progress into:
SDR → Business Development Executive → Business Development Manager

There are opportunities to progress within 18…