Senior Manager e-Commerce

We are a dedicated Squad on a mission to redefine Swiss watchmaking, rooted in our legacy since 1884. Driven by innovation and precision we create timepieces that combine modern-retro design with casual, approachable, and sustainable luxury — powered by passionate teams around the world.

Position Summary: The Senior Manager of eCommerce is primarily responsible for the cultivation and day to day leadership of Breitling’s E-Commerce commercial business. This individual is a key contributor to the strategic business approach that will maximize E-commerce profits and enhance our digital presence. This role will lead our E-Commerce team by monitoring, analyzing, and optimizing strategy and performance for the digital markets.

This role requires strong partnership with cross-functional teams to deliver a strong brand presence and maximize operations and profitability.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Manage and develop team members on brand presence as well as ensure consistency in Breitling’s business operations and presentation across all channels.
• Lead all digital/e-commerce initiatives for the region while ensuring consistency with the global strategy.
• Develop annual e-commerce revenue forecasts and top-line budgets based on digital marketing strategy, the digital roadmap, product launch calendar, and commercial initiatives to achieve business growth objectives.
• Lead end-to-end e-commerce operations, partnering with internal teams to optimize order management, fulfillment, inventory availability, customer experience, and operational efficiency.
• Demonstrated technical expertise to lead User Acceptance Testing (UAT), validating business requirements, coordinating cross-functional testing, and ensuring successful system implementations.
• Organize initiatives to train and coach team members to reach KPI’s.
• Oversee e-commerce call center and ensure teams are delivering exceptional customer experience.
• Analyze data and sales performance to identify which products perform best in which channels and markets.
• Identify market opportunities that are useful to all channel partners.
• Monitor and track new launches and promotional periods for relevant consumer data.
• Work closely with global management to scope roadmaps towards continuous digital operations improvement.
• Manage strategy for omnichannel CRM, loyalty, and personalization across boutique and digital channels to drive brand loyalty and sales.
• Develop and implement operations to support marketing and product initiatives.
• Closely oversee stock levels and product replenishment for US & Canada.

Competencies: To perform the job successfully, an individual should demonstrate the following competencies.

Business Acumen - Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals.

Job Knowledge - Competent in required job skills and knowledge; exhibits ability to learn and apply new skills; keeps abreast of current developments; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.

Critical Thinking and Analysis - Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs workflows and procedures.

Problem Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem-solving situations; uses reason in complex situations.

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed…