Director, Digital Performance Marketing

Overview

Cannondale, a long-time leading innovator in the cycling world, is committed to a diverse and inclusive workforce. We look forward to the ride with you.

Come Ride With Us in our Wilton, CT office as our Digital Performance Marketing Director. Step into a role where your work directly shapes how customers discover, engage with, and stay connected to our brand. Reporting to the VP of Digital Marketing, you will guide the vision and run the strategy behind our entire digital performance engine. Your focus will be to build smart acquisition paths, deepen engagement, and create meaningful retention moments across every stage of the customer journey.

You’ll lead a talented, cross-functional team that brings performance channels (SEM, SEO, display, affiliates, social) and lifecycle programs (email, app marketing, loyalty, and consumer data) to life. Your decisions will move real numbers, strengthen personalization, and elevate the full digital experience. If you thrive on ownership, experimentation, and growth that you can see in the data, this role gives you the runway to deliver exactly that.

• Oversee the coordination of all global performance marketing initiatives, partnering with category marketing managers and GTM teams; develop and communicate effective strategies; guide on digital marketing mix (including social, display, search, retargeting) and spend to ensure strong ROI and efficient CAC
• Responsible for paid media budget, including setting and achieving spend and objectives for NPI launch campaigns, demand capture and ecommerce drivers, and other performance-driven marketing channels
• Establish KPIs, track and analyze performance (ROI) for each paid media campaign and marketing channel to maximize budget and drive progress towards goals
• Lead our SEO efforts, coordinating content production, copy updates, back-end optimizations, and other strategies that increase organic traffic, page rank, and position
• Lead the strategy and execution of lifecycle marketing to drive customer acquisition and retention; increasing engagement, loyalty, conversion, and customer LTV
• Collaborate with digital product managers to share funnel conversion ideas and optimization feedback
• Provide monthly reporting to Marketing team on KPIs and results (NPI, social, etc.)
• Manage relationships with digital marketing agencies and relevant technology partners
• Champion a positive working environment and effective teamwork aligned with Cannondale's behaviors and culture

• 8-10 years of experience in relevant field (performance/ growth marketing) at a consumer brand (preferably B2B with some D2C)
• Ability and experience in managing and working with cross-functional teams
• Passion and enthusiasm for cycling
• Experience in developing marketing models and forecasts, managing a budget to specific ROI targets
• Solid foundational understanding of media concepts, terminology, and bid-based buying models
• Experience with conversion tracking and mobile marketing attribution partners and digital reporting tools (such as Google Analytics)
• Ability to synthesize data, conduct data-driven analysis, and present key insights to senior leadership
• Experience with paid social, programmatic, and SEM buying platforms (DSPs, Google Ads/AdWords, Facebook Business Manager, etc.)
• Experience overseeing email/CRM/CDP or lifecycle marketing programs and customer data strategy
• Experience building, testing and optimizing customer segments for acquisition, retargeting and email campaigns
• Test-and-learn mindset with experience creating and managing A/B or multivariate tests
• Self-starter, highly motivated, positive demeanor, excellent communicator, and able to thrive in a fast-paced environment
• Reasonable availability to respond to requests and monitor/optimize campaigns outside normal business hours
• Bachelor’s degree in a relevant field

• Hybrid work environment (3 days in-office, 2 days WFH)
• Generous Paid Time Off Programs
• Life & Disability Insurance
• FSA/HSA/Dependent Care FSA
• 401k and company match
• Commuter Incentive Program
• Voluntary benefits (critical illness, accident, and hospital indemnity insurances)
• G…