Senior Director, Ecommerce

Function:
Sales

Location:

London, LND, GB

Work Arrangement:
Hybrid

Position Title: Senior Director, eCommerce (UK/I)

Location: Wimbledon (2days)

Reports to: General Manager, Northern Europe

Scope: Wella Professionals, Nioxin, Sebastian, OPI, Briogeo, Clairol

Together, WEenable individuals to look, feel, and be their true selves.

We are searching for a Senior Director of eCommerce to lead the full digital commerce ecosystem across our cluster, spanning Amazon, , pure-play marketplaces, and DTC and Tik Tok Shop. This is a leadership role with full commercial P&L ownership and a business development and transformation role for the cluster.

The role sits on the Northern Europe Leadership team, reporting to the General Manager with a dotted line to Global eCommerce. With Amazon EU centralized, this leader partners with the center on Amazon but drives pure-plays, , and DTC/ TTS, which represents the majority of the cluster's addressable digital opportunity. It requires someone who hunts new growth rather and who can hold the digital agenda at leadership-team level.

We're looking for a change agent and operator, fluent in Amazon and digital retail, with a sharp commercial mindset, a genuine consumer lens, and a track record of scaling businesses through data-driven execution and exceptional leadership.

• Lead the strategic and operational delivery of the eCommerce business across Amazon,  (Boots, Look Fantastic and equivalent chains), pure-play and DTC.
• Own the P&L outright — net revenue, margin, and investment ROI — and set direction and standards across the cluster markets.
• Serve as the digital voice on the leadership team, shaping investment, activation, and channel strategy alongside GM, Marketing, and Finance peers.
• Drive pure-play and marketplace growth as a strategic channel by shifting into an activation mode that brings in Amazon and other global learnings to drive the business.
• Build customized  strategies to strengthen digital shelf, boost conversion, and align with joint business planning.
• Maintain Amazon fluency and partnership with the centralized EU Amazon team; ensure the cluster is represented in Amazon strategy even where the P&L sits centrally.
• Own DTC long range plan for the brands in partnership with the Global team. Accelerating what exists and owning the consumer journey through the lense of DTC.
• Build a strategy and plan to capture more 1P data and activation plan on CRM.
• Direct performance media across paid search, DSP, and retail media with a focus on ROAS optimization across all channel and champion this at the LT level.
• Shape Tik Tok Shop and social commerce strategy as a growth frontier for the cluster.
• Build and develop the cluster eCommerce team; set the operating model across cluster markets.
• Coordinate across markets without always holding direct authority; deploy playbooks and lift standards on data, content, and ops hygiene.

• 10+ years of relevant eCommerce experience with deep expertise in Amazon and other digital retail platforms.
• Proven commercial acumen with ownership of a meaningful P&L and a track record of revenue growth.
• Strong leadership experience managing teams across multiple digital disciplines.
• Deep pure-play and  expertise
• DTC / D2C experience with genuine customer-acquisition logic — LTV, CRM, repeat purchase, CAC.
• Performance media fluency — paid search, DSP, retail media, ROAS optimization.
• Data-driven operator with advanced analytical skills — attribution, forecasting, MMM literacy — and a bias for action.
• Multi-market coordination experience; comfortable leading across markets without always having direct authority.
• Excellent communication…