Assistant Store Manager

Originally selling workwear to local mariners and practical overalls to artists, our story began in a small shop in Penzance in 1981. Over the years we’ve grown into a leading UK lifestyle brand with over 80 shops across the UK and Ireland, 400+ wholesale partners and a thriving online business, but never losing touch of our roots.

Our passion for well‑crafted clothing, exemplary customer service and connection to our local communities drives everything we do. As we continue to grow in the UK and internationally, we are focussed on delivering excellence across every touchpoint, whether that is at our warehouse, in store or through our customer service channels, building a team that shares our values.

Each employee plays a part in the success of Seasalt, and this was evidenced by our Drapers Award win of “Best Place to Work”.

Our Assistant Store Managers are part of the Store Management team, helping to build a successful business, maximising profitability, and driving KPI targets. They support with all aspects of running a Seasalt store and encourage the team to deliver the high standards our customers expect. This role has the opportunity to be a great stepping stone in your retail career, with many of our Assistant Store Managers going on to be Store Managers.

We now have a fantastic opportunity for an Assistant Store Manager to join the Wimborne team on a 32 Hour permanent contract.

• Assisting the Store Manager in creating a service culture within the store team that puts the customer at the heart of everything they do
• Enabling the store team on how to recommend additional services to drive sales such as omni‑channel selling, gathering customer data, and recommending add‑on purchases
• Supporting the Store Manager with recruitment, working together to build a diverse and passionate team
• Being a great role model, driving store sales, profitability and consistent KPI achievement, understanding what is required to drive performance
• Coaching and developing the store team through regular 121’s, supporting with development plans when appropriate
• Communicating store performances to your team and key stakeholders around the business, providing regular feedback, highlighting any risks and opportunities to sales for the business
• Implementing store visual merchandising, windows standards and guidelines and utilising all product, categories, and bestseller information to maximise commercial opportunities within the store
• Utilising all product information to maximise sales opportunities
• Managing store operations such as management of stock, loss prevention, escalation and incident reporting, health, and safety, GDPR, cash handling, key holder responsibilities and store safety standards amongst others
• Being a key-holder for the store and having sole responsibility for running the store when required

Leading the way with your exceptional retail skills, product knowledge and commercial know‑how, you’ll be passionate about inspiring your team to exceed sales and maximise profitability. You will have previous experience in leading a team at supervisor level or above, preferably in a retail or equivalent environment where you drove key KPI achievement and managed budgets. Taking responsibility of leading the store to support the Store Manager won’t phase you, as you will be passionate about the successful running of the store.

Coaching and developing your team will be really important to you and is key to this role, you’ll be an excellent communicator who can build a culture of trust. Finding solutions comes naturally to you, and you won’t be afraid to share your ideas, thinking differently on how to achieve results.

The success of Seasalt is down to the skill and hard work of our team. We don't just want to attract the best and brightest people to come and work with us, we want you to stay and grow with us.

As well as doing everything we can to support your development professionally, we believe encouraging personal growth is just as important. So you can fulfil your passion and purpose, not just at work but in life,…