Content Manager

Reporting into the Director of Marketing and Communications, this role will lead the creation and delivery of high-quality, engaging and consistent content across Winchester College Group, with a focus on photography, video and social media.

This is a key role within the Marketing & Communications function, responsible for building a strong and authentic visual and digital presence across all channels. The postholder will play a central role in bringing the brand to life, supporting admissions, engagement and reputation through compelling storytelling.

• Capture and produce high-quality photography and video content across the College
• Edit and deliver content suitable for a range of platforms (newsletters, website, social media, campaigns, events)
• Maintain a consistent visual identity and tone aligned to brand guidelines
• Ensure compliance with GDPR, copyright legislation, safeguarding requirements and data protection policies
• Support the development and delivery of a joined‑up content plan aligned to admissions, brand and campaign priorities
• Identify content opportunities across the academic year, including key moments, events and stories
• Ensure content supports the full audience journey (prospective families, current parents – for use in the weekly parent newsletter), alumni and wider community
• Social media management
• Manage and grow social media channels with regular, engaging and high-quality content
• Plan and schedule content aligned to campaigns and key dates
• Monitor performance and optimise content based on insights

• Work closely with the Digital & Performance Marketing Manager and wider team to support campaigns with relevant content
• Deliver content tailored to different channels (paid, organic, website, CRM)
• Ensure timely delivery of assets to support campaign deadlines
• Build and maintain a well‑organised, accessible content library of photography and video assets
• Ensure content is tagged, stored and easily retrievable for future use
• Support consistency and efficiency across the team
• Work closely with admissions and internal teams to identify and capture content opportunities
• Build strong relationships across the organisation to surface stories and moments
• Support staff and departments in contributing to content where appropriate

Reporting into the Director of Marketing & Communications

• Proven ability to create engaging photography and video content
• Experience managing social media channels for an organisation or brand
• Experience working across multiple stakeholders or projects is desirable

• Strong photography and videography skills, including editing (e.g. Adobe Creative Suite or similar tools)
• Understanding of social media platforms and what drives engagement
• Basic understanding of digital marketing and how content supports campaigns
• Ability to plan and organise content effectively
• Strong attention to detail and visual storytelling ability

• Creative and proactive, with a strong eye for storytelling and detail
• Organised and reliable, able to manage multiple priorities and deadlines
• Collaborative, with the ability to build relationships across an organisation
• Adaptable and willing to get involved in a wide range of activities
• Positive, enthusiastic and keen to develop skills and experience