CRM Specialist

Description

JOB DESCRIPTION

When you work at Trex, you're helping to grow and enhance a true original. You join a company that boldly launched an entire industry... and still leads the way.

The CRM Specialist is responsible for planning, building, executing, and optimizing email marketing campaigns and automated journeys that engage and retain Trex's key audiences, including homeowners, contractors, and trade partners. This role plays a critical part in driving customer engagement through personalized, targeted communications that support business goals, product awareness, and brand affinity.

Working in Salesforce and Salesforce Marketing Cloud (SFMC), the CRM Specialist will manage both ongoing automated journeys and one-off campaign sends, including the Trade Partner Newsletter, new product announcements, and lifecycle communications. The role collaborates closely with the Creative team for content, with the Digital Content Strategist on messaging alignment, and with external partners and agencies as needed. It also serves as a connector between marketing strategy, platform execution, and data integrity-ensuring a seamless, optimized customer experience.

RESPONSIBILITIES

• • Put safety first - Always!
  • Lead and foster our "people first" culture.
• Email Campaign Strategy & Execution
  • Own end-to-end execution of email marketing campaigns-from setup to send-including audience targeting, scheduling, and QA.
  • Build and optimize email journeys in Salesforce Marketing Cloud using tools such as Journey Builder, Automation Studio, and Email Studio.
  • Manage and evolve ongoing campaigns, including onboarding flows, lifecycle journeys, and triggered automations across homeowner and trade audiences.
  • Execute ad hoc campaigns such as product announcements, promotional updates, and partner communications.
  • Maintain the Trade Partner Newsletter, including content coordination, scheduling, and performance optimization.
  • Perform detailed QA on all campaign components including rendering across devices, dynamic content, personalization, and link tracking.
• Collaboration & Content Development
  • Partner with the Creative team to develop effective, brand-aligned email assets.
  • Collaborate with the Digital Content Strategist to ensure consistency in messaging, tone, and content across all digital touchpoints.
  • Coordinate with internal stakeholders to gather content and approvals for targeted communications.
  • Contribute to campaign planning discussions, offering recommendations for CRM strategy, segmentation, and timing.
  • Maintain a CRM campaign calendar aligned with product launches, promotional priorities, and seasonal activations.
• Platform & Data Management
  • Use Salesforce and SFMC to manage contact lists, audience segmentation, reference centers, and data integrity.
  • Ensure all email efforts adhere to data privacy and deliverability best practices.
  • Partner with Analytics, Martech, and Web teams to ensure tracking tags, campaign data, and lead sources are accurately captured and measurable.
  • Collaborate with IT or data teams to troubleshoot platform issues or support CRM integration across digital channels.
• Performance Monitoring & Reporting
  • Track and analyze email performance metrics (open rates, CTRs, conversions, unsubscribes, etc.) and provide regular reporting to stakeholders.
  • Identify and execute A/B tests for subject lines, creative, segmentation, or send times to continuously improve performance.
  • Recommend data-driven improvements to content, segmentation, timing, and frequency based on data-driven insights.
  • Stay up to date on emerging CRM trends and best practices, including AI-powered segmentation and predictive personalization.
• Agency & Vendor Coordination
  • Manage relationships with external email agencies or vendors involved in creative development, list management, or technical execution.
  • Ensure partners deliver on-brand, high-quality assets and meet deadlines and campaign goals.

JOB LOCATION

Winchester, Virginia, United States

POSITION TYPE

Full-Time/Regular

EXPERIENCE

We are looking for someone with 3+ years of hands-on experience in email marketing, CRM, or marketing automation and a Bachelor's degree in Marketing, Communications, or a related field. We also want someone to have experience with Salesforce CRM and Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio), experience building and managing automated customer journeys and dynamic email campaigns, solid understanding of segmentation, personalization, and campaign analytics, and familiarity with CAN-SPAM, GDPR, and other email compliance best practices

Other Skills that would be nice to have

• At Trex, we believe in persevering even when there's no road map, embracing groundbreaking as a way of life. We encourage multiple perspectives and welcome diverse people who problem-solve, adapt, and innovate - always with a firm foundation in safety and integrity.

SALARY

Base Salary Range: $55,000 - $80,000 annually

The salary range provided serves as a general guideline for potential compensation for…