Hotel Sales Manager

• Department:
  Executive Management & Support Functions.

At Gilpin Hotel & Lake House, we proudly offer two distinct luxury establishments situated on separate estates, yet operated seamlessly as one cohesive team. Whether you opt for the laid-back ambiance of Gilpin Hotel or the distinct combination of hotel and country house at Gilpin Lake House, your experience with us is designed to be effortlessly harmonious.

Gilpin Hotel & Lake House are part of the prestigious Pride of Britain Hotels and we are proud to be one of the 580 members of Relais & Châteaux, an association of worldwide independent hotel and restaurant owners.

As Sales & Events Manager at Gilpin Hotel and Lake House, you’ll drive revenue across rooms, dining, spa, weddings, events, and Lake House exclusives through strategic sales leadership, relationship management, and luxury‑standard guest engagement.

About being a Sales & Events Manager at Gilpin Hotel & Lake House

Gilpin Hotel & Lake House is a family‑owned country house hotel on the eastern shore of Windermere, in the heart of the Lake District — recognised with Two MICHELIN Keys
, AA Five Red Stars
, and a Michelin star for our restaurant, SOURCE. We've been named among Tripadvisor's Best of the Best hotels worldwide, featured in The Telegraph's Top 250 Places to Stay
, and voted Best Spa Hotel in the Lake District
. This is a rare opportunity to lead commercial sales for one of the UK's most decorated independent luxury hotels, reporting into the General Manager.

The Sales & Events Manager leads the commercial sales strategy for Gilpin Hotel & Lake House, maximising revenue across all streams while ensuring every interaction reflects our calm luxury, personalised service, and Two Michelin Key standards. The role blends proactive sales activity, relationship building, data‑led decision making, and cross‑department collaboration to drive occupancy, rate growth, and conversion.

Your Role as Sales & Events Manager:

• You’ll introduce new clients to everything that makes Gilpin special, build lasting partnerships and turn opportunities into memorable stays and experiences. Working closely with the General Manager, Reservations, Marketing and our operational teams, you’ll have the support and freedom to bring your ideas to life.
• Shape our sales approach – Create a focused sales plan for both properties, spotting opportunities to grow bookings throughout the year.
• Build valuable relationships – Connect with luxury travel advisors, corporate clients and tourism partners to attract new guests and encourage repeat business.
• Showcase the Lake House – Grow exclusive-use bookings, private celebrations, weddings and retreats at this exceptional lakeside property.
• Turn interest into bookings – Work with our teams to deliver personal proposals, thoughtful follow‑up and inspiring show‑rounds.
• Sell the whole Gilpin experience – Bring together stays, dining at SOURCE and Gilpin Spice, spa treatments and special touches to create experiences guests will love.
• Be an ambassador for Gilpin – Meet clients, host familiarisation visits and represent us at selected networking events and trade shows.
• Build on what works – Keep client records organised, use straightforward reporting to track results, and share ideas and sales skills with colleagues.

Skills & Experience Required:

Proven experience in luxury hospitality sales, exclusive / boutique hotels, or high‑end travel.

Strong commercial awareness with the ability to interpret data and drive revenue decisions.

Excellent communication, negotiation, and relationship‑building skills.

Experience managing corporate accounts, travel partners, or luxury agency relationships.

High level of organisation, accuracy, and…