Digital Product Manager Member Experience

Lead digital product strategy for CFIB’s member experience through roadmap ownership, analytics, and hybrid work from any Canadian regional office. Shape products serving small businesses.

As Digital Product Manager, Member Experience, you will lead CFIB’s Member Portal, mobile app, and member-facing digital experiences. You will translate member needs and organizational priorities into strategies, roadmaps, backlogs, and actionable plans. Your work will improve self-service, engagement, discoverability, and member value.

• Develop product vision, roadmap, and backlog for digital experiences
• Prioritize initiatives using member value, business impact, and effort
• Write user stories and acceptance criteria through release
• Analyze member journeys, feedback, research, testing, and analytics
• Monitor performance indicators and report member outcomes regularly

• Four or more years in digital product management
• Experience managing roadmaps, backlogs, and mobile app products
• Knowledge of CRM, authenticated platforms, APIs, and integrations
• Strong stakeholder management and communication skills
• Experience using analytics, research, and testing

Bring product leadership, member journey expertise, and analytics experience to CFIB’s hybrid digital product team across Canada.