Marketing Content Specialist

Salary Range:  $64,000 - $67,000 annually (higher compensation may be considered based on experience)

Join a Global Manufacturing Leader

Marketing Content Specialist

Nachi America Inc.

Greenwood, Indiana (On-Site)

Salary Range:  $64,000 - $67,000 annually (higher compensation may be considered based on experience)

Nachi America Inc. is seeking a talented and motivated  Marketing Content Specialist  to join our Marketing team in Greenwood, Indiana.

This position is ideal for someone with a strong communications, journalism, marketing, or technical writing background who enjoys transforming complex technical information into engaging, customer-focused content. The successful candidate will serve as an industrial storyteller, helping communicate the value Nachi delivers to manufacturers across North America.

This role will support all major Nachi divisions, including:

Robotics

Bearings

Cutting Tools

Hydraulics

The Marketing Content Specialist will regularly collaborate with sales managers, engineers, product managers, customers, and external marketing partners to create compelling content that strengthens the Nachi brand, generates leads, and supports business growth.

Technical writing is the primary focus of this role.

What You'll Do
Content Development & Technical Writing

Research, write, and edit:

Blog articles

Customer success stories

Case studies

Website content

Product profiles

Email newsletters

Marketing collateral

Interview engineers, sales personnel, and customers to gather content and technical information.

Translate complex engineering and manufacturing topics into clear, engaging content for customers and prospects.

Ensure technical accuracy and message consistency across all content.

Search Engine Optimization (SEO)

Conduct keyword research and content planning.

Optimize website and blog content for search visibility.

Manage metadata, page descriptions, and SEO best practices.

Support organic traffic growth and lead generation initiatives.

Digital Advertising

Develop, launch, and optimize:

Google Ads campaigns

Linked In and social media advertising campaigns

Monitor campaign performance and provide recommendations for continuous improvement.

Sales & Marketing Support

Develop and maintain sales presentations and customer-facing marketing materials.

Ensure brand consistency and message accuracy throughout all presentations and content.

Social Media Management

Manage company social media platforms.

Develop content calendars and publishing schedules.

Coordinate graphics, photography, and video assets.

Monitor engagement and support community interaction.

Campaign Management

Schedule and maintain:

Social media campaigns

Email marketing campaigns

Product launches

Digital promotions

Manage the department's content calendar and publishing schedule.

Analytics & Reporting

Track and analyze:

Website traffic

Campaign performance

Lead generation activities

Social media metrics

Create reports and provide recommendations to improve marketing effectiveness.

Vendor & Contractor Coordination

Coordinate projects with freelance writers, photographers, videographers, designers, and other marketing vendors.

Manage timelines and ensure quality deliverables.

Cross-Functional Collaboration

Work closely with:

Engineers

Product Managers

Sales Managers

Marketing Team Members

Build positive relationships across the organization while supporting company initiatives and objectives.

What We're Looking For

Required Qualifications

—Bachelor's degree in:

Communications

Journalism

Marketing

English

Public Relations

Business

Engineering

Or a related field

Excellent writing, editing, and proofreading skills.

Ability to communicate complex technical concepts in a clear and engaging manner.

Strong interpersonal and interviewing skills.

Comfortable speaking with engineers, sales leaders, and customers.

Strong organizational and project management abilities.

Proficiency with Microsoft Office Suite.

Preferred Qualifications

Experience in technical writing, content marketing, journalism, or communications.

Experience in manufacturing, industrial automation, engineering, robotics, or technical industries.

Familiarity with:

SEO best practices

Google Analytics

Google Ads

Linked In Campaign Manager

Email marketing…