Marketing Events Manager

Salary Range: $75,000.00 To $ Annually

Grow With Us – Join the Nature Fresh Farms Team!
We're committed to nourishing people and the planet through greenhouse farming. Since 1999, our family‑owned company has pursued a simple yet profound goal: to cultivate a kinder, healthier future. Today, we’re proud to be one of North America’s largest vertically integrated leaders in greenhouse‑grown produce. We grow, build greenhouses, nurture plants, and collaborate as partners.

We focus on innovation, conservation, reducing waste and promoting biodiversity, and creating a sustainable and inclusive world.

We are hiring a full‑time, permanent Marketing & Events Manager in the Marketing Department at our Leamington office.

What You’ll Do:

Develop and maintain an annual event calendar, ensuring alignment with business goals and key industry opportunities.

Research and identify new event and sponsorship opportunities that elevate the brand and strengthen customer engagement.

Collaborate with Marketing, Sales, and other departments to define event objectives, key messaging, and success metrics.

Lead the planning and execution of trade shows, industry events, customer activations, and internal engagements, ensuring alignment with brand and business strategies.

Manage pre‑event planning, including briefings with key stakeholders and attendees to align on messaging, objectives, and expected outcomes.

Event Execution & On‑Site Management

Oversee event logistics, including venue selection, vendor coordination, contract negotiation, travel arrangements, and hospitality management.

Ensure all event materials—including signage, displays, and promotional items—are on‑brand, engaging, and strategically placed.

Conduct on‑site inspections and manage event execution to ensure a flawless attendee experience and brand representation.

Troubleshoot and adapt in real time to any challenges that arise before or during an event.

Organize post‑event debriefs, assess event success, and provide recommendations for improvement.

Advertising & Brand Presence

Lead the planning and execution of advertising initiatives (consumer and B2B), ensuring alignment with key marketing objectives.

Partner with the Creative & Content teams to develop compelling marketing materials, digital assets, and event collateral.

Work closely with agency partners and media vendors to optimize advertising placements, sponsor ships, and brand activations.

Ensure all event and advertising materials adhere to brand standards, delivering a consistent and impactful message.

Budget & Stakeholder Management

Manage and maintain event budgets, ensuring cost‑effective planning and execution.

Liaise with vendors, exhibitors, partners, and internal stakeholders to align on deliverables.

Communicate event status, updates, and key milestones with all relevant teams and leadership.

Oversee promotional merchandise, gifts, and swag.

Performance Measurement & Continuous Improvement

Analyze event performance, gather stakeholder feedback, and report on ROI and key takeaways.

Stay ahead of industry trends and innovations in event marketing, recommending ways to enhance future activations.

Continuously refine event processes and marketing strategies to improve impact and efficiency.

General

Must comply with all Health and Safety, Food Safety, Bio Security, and Nature Fresh Policies and Procedures.

Must be able to complete all physical requirements of the job with or without a reasonable accommodation.

This job description highlights the main components but is not inclusive of other activities that may be required.

What You Bring:

Bachelor’s degree in marketing, Communications, Event Management or equivalent experience.

5+ years of experience in event planning, trade show management, or marketing…