Senior Consultant

Location: LaSalle

About Us
At Veritas, we don’t just tell stories,  we engineer influence . We move at the speed of culture, powered by insight, creativity, and a relentless commitment to earning attention in meaningful ways. As we expand our integrated communications practice, we’re looking for a Sr. Consultant who brings strong executional leadership, emerging strategic skills, and the confidence to contribute meaningfully to client discussions.

You have a solid grasp of the media and influencer landscape, can independently run day‑to‑day program components, and are ready to support junior team members while delivering best‑in‑class work. If you thrive in a fast‑moving environment and love turning ideas into impact, you’ll love it here.

Responsibilities
What You’ll Do
Client Service & Account Support

Manage day‑to‑day execution across integrated communications programs with a high level of independence and accountability.

Lead research assignments, including audience insights, competitive analysis, and cultural trends, translating findings into clear takeaways for internal and client‑facing documents.

Support campaign analysis by evaluating data, identifying patterns, and shaping optimization recommendations.

Oversee core account operations such as workback schedule and status document maintenance, vendor coordination, budget tracking, invoicing, and hard cost tracking with minimal oversight.

Participate confidently in client conversations regarding project status, deliverables, and program planning.

Provide guidance, training, task direction, and quality oversight to Coordinators and Consultants to help ensure smooth delivery of work.

Proactively flag risks, opportunities, and workflow efficiencies to Account Managers and senior leaders.

Media Relations

Maintain strong understanding of the Canadian media landscape and proactively identify opportunities for client storytelling to help support the development of breakthrough media strategies.

Develop high quality media materials, including pitches, press releases, key messages, spokesperson briefing books, delegating to junior team members as needed.

Conduct targeted outreach independently and confidently, securing coverage that aligns to client objectives.

Monitor news cycles and cultural trends, providing insights that shape media strategy, POVs, and content recommendations.

Influencer Relations, Creator Content & Owned Content Development

Strong awareness and ability to identify relevant influencers, creators and rising talent across social platforms, supporting relationship building and ongoing partner engagement.

Support influencer and creator program planning and execution, including research, vetting, outreach, negotiations, ongoing liaison, tracking, and reporting.

Draft and refine materials including outreach notes, briefing documents, contracts, key messages, and confidently lead partner briefing sessions.

Review partner concepts and content against briefs and brand guidelines, helping manage feedback rounds between internal teams and partners.

Emerging Skills &Innovation
At Veritas, we embrace the tools shaping the future of communication. You don’t need to be an engineer but you do need to be curious, responsible, and excited about the role technology plays in modern PR. We expect all team members to continually build AI fluency and use these technologies in their day to day tasks. Training and access to our suite of AI tools is provided to all employees.

AI & Large Language Model (LLM) Fluency

Use AI tools to enhance research, draft materials, analyze data, and identify trends.

Understand best practices and ethical guidelines for responsible use of AI tools, applying critical thinking and human judgement to every AI-generated output.

Digital & Social…