Cardiovascular Ultrasound & Structural Heart Product Manager
Job Description Summary Customer facing staff responsible for winning business Jobs at this level operate with some autonomy but are covered by well-defined Commercial policies or review of end results. The job allows modification of procedures and practices covering work as long as the end results meet standards of acceptability (typically annual volume, margin and compliance requirements). Responsible for medium-sized sales territories.
GE Health Care is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
Job Description We are seeking an experienced and commercially driven National Product Manager, Cardiovascular Ultrasound & Structural Heart to lead the strategy, growth, and market development of our cardiovascular ultrasound portfolio across Canada. This role will report to the General Manager of Ultrasound Canada and will serve as the national commercial and clinical product expert, working closely with Sales, Clinical Applications, Marketing, Service, and global product teams to accelerate growth and strengthen our position within cardiovascular ultrasound and the rapidly evolving structural heart market.
The successful candidate will combine strong cardiovascular imaging knowledge with commercial leadership, customer engagement, strategic marketing, and the ability to translate clinical and technology trends into actionable growth strategies.
Portfolio & Commercial Strategy
- Develop and execute the national strategy for the cardiovascular ultrasound and structural heart portfolio.
- Identify market opportunities, customer needs, competitive threats, and emerging clinical trends.
- Develop annual product and market-development plans aligned with national sales and business objectives.
- Support forecasting, demand planning, installed-base strategy, demo management, product lifecycle management, and new-product introductions.
- Work with sales leadership to identify opportunities for market-share expansion and competitive conversions.
- Monitor business performance and translate market and sales data into actionable commercial priorities
- Develop strategies to expand the organization’s presence within structural heart programs, including imaging associated with TAVR/TAVI, transcatheter mitral and tricuspid interventions, and left atrial appendage closure.
- Build relationships with structural heart programs and multidisciplinary clinical teams, including cardiologists, cardiac sonographers, echocardiographers, interventional cardiologists, anesthesiologists, and cardiac surgeons.
- Understand evolving structural heart workflows and identify opportunities where advanced echocardiography can improve procedural planning, guidance, efficiency, and clinical confidence.
- Collaborate with strategic customers and clinical leaders to support market-development initiatives.
- Develop strong relationships with key opinion leaders and strategic cardiovascular accounts across Canada.
- Engage customers to understand unmet clinical and operational needs and translate those insights into commercial strategies.
- Support and deliver customer presentations, executive discussions, workshops, demonstrations, and industry events.
- Build reference-site and advocacy strategies with leading cardiovascular and structural heart programs.
- Serve as a national subject-matter expert supporting the field sales organization.
- Develop value propositions, competitive positioning, objection-handling…
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