Assistant Vice President, Lifetime Initiative

About Us:

Recognized as the trusted source for industry knowledge, LIMRA and LOMA provides research, training, development, and networking solutions to financial services companies. In a rapidly changing marketplace, companies rely on us for our industry insight, practical solutions, and unwavering commitment to their success.

Leading life insurance and financial services organizations around the world rely on our membership to make bottom-line decisions with greater confidence. They turn to us for:

• Research:
  Catalysts for new ideas, industry benchmarking, and strategic planning.
• Learning & Development:
  Programs to assess, train, and increase productivity, and develop future corporate leaders.
• Networking:
  Connections with industry leaders and peers through study groups, committees, and conferences.

* Hybrid to Windsor, Connecticut / Atlanta Georgia or Full remote

We are searching for a strategic senior-level marketing leader to oversee the Lifetime Income Initiative. Our success depends on leadership that can challenge the norm and offer fresh perspectives. The responsibilities of this role will focus on the Lifetime Income Initiative as part of US member benefits. This position will report to the Chief Marketing Officer.

The Lifetime Income Initiative Leader is a highly collaborative, business-savvy marketing professional who has solid experience leading teams and in building product value propositions. You will be responsible for developing and executing a clearly defined strategy in a manner that drives member value and association growth.

This role will lead cross-functional teams leveraging relationships, influence, and shared accountability to execute initiatives and accelerate business outcomes.

• Demonstrate accountability for business planning and execution of key priorities and objectives for the Lifetime Income Initiative.
• Ensure the Lifetime Income Initiative meets the financial objectives of the organization and is delivered to our membership in a profitable and sustainable way.
• Lead engagement across the organization, and external partners, to understand the drivers of engagement, membership feedback and operational/experience needs
• Lead cross-functional teams to ensure planning and execution of strategic initiatives and campaigns.
• Monitor and optimize the effectiveness of strategic initiatives
• Identify and assess new business opportunities and partnerships that relate to the mission and objectives

• Design and execute member engagement programs that increase participation and value creation through sponsorship packages and turnkey marketing toolkits for member amplification
• Partner with Research to publish research and create awareness with members and the industry via media relations partners
• Serve as the business owner for member convening strategies and experiences, including industry conferences, executive forums, and thought leadership events
• Partner with Member Relations & Sales to ensure program value recognition
• Support the Lifetime Income Initiative Advisory Board including engagement and meetings that inform strategy, content, and outreach efforts.

• Oversee nationwide roadshow programs with key distribution partners, aligning marketing and partner objectives to drive awareness and expand the market
• Lead partner marketing initiatives with service provider and strategic alliances to drive joint go-to-market programs that achieve marketing objectives.
• Direct advisor-facing marketing initiatives across paid, owned, and partner channels, utilizing sales enablement resources, marketing technology, advertising, and content strategies to increase awareness, consideration, and product…