Marketing Manager

Role Introduction

We are looking to appoint a motivated and creative Marketing Manager to support the School's continued growth and its wider profile. This role will work closely with the Director of Communications, the Admissions Department and the School Leadership Team, and is central to developing and delivering marketing initiatives that engage both prospective and current families, as well as alumni and the wider communities.

This is a strategic and hands on role, joining a small but busy team and would suit someone who enjoys balancing operational and strategic tasks. This role suits someone who is imaginative, thoughtful and detail-oriented, ensuring all marketing activities clearly communicate the school's values and character. The Independent Sector is going through significant change, understanding that environment and being able to translate this into clear, well-articulated marketing communications will be essential.

This is not a conventional marketing role, and we are not a conventional school. We seek a professional who brings fresh perspective, intellectual rigour and the confidence to challenge assumptions, while remaining respectful of tradition and mindful of the school's distinguished heritage.

Due to the needs of the school and the department, we may interview suitable candidates before the closing date. This job may also close early if a large number of applications are received. You are advised to submit your application as early as possible to avoid missing your chance to apply.

Main Duties

To lead on the planning and delivery of marketing campaigns that engage prospective parents, alumni and wider stakeholders. This role owns the campaigns calendar, and messaging priorities, working in close collaboration with the Director of Communications and Communications Manager, as well as the key school stakeholders.

Strategy

• Produce, develop and deliver the annual marketing plan in line with wider School Strategy, working with the Director of Communications and Senior Leadership Team.

Campaigns & Messaging

• Develop and deliver admissions marketing campaigns (open days, prospectus, advertising, digital-first recruitment activity);
• Develop and implement an effective UK and international pupil recruitment strategy, including the identification of potential new markets and relationships;
• Deliver high-impact recruitment campaigns to drive admissions enquiries across three key areas.
• Shape messaging priorities and campaign calendars; agree key messages with the Director of Communications and the Senior Leadership Team;
• Produce high-quality written content for publications, newsletters and campaign materials;
• Oversee major School and Old Etonian publications;
• Take responsibility for the School's digital advertising as required.

Audience Engagement

• Oversee the prospective parent journey and touchpoints (with key internal teams);
• Work with the Development Office on alumni engagement campaigns and fundraising efforts;
• Work with the Commercial Team on digital advertising and where possible co-ordinated campaigns;
• Ensure campaigns reflect audience insight and data.

Collaboration & Delivery

• Collaborate with the Communications Manager to ensure all campaigns are delivered effectively through digital platforms;
• Collaborate with the wider Communications Team to produce persuasive multimedia content.

Safeguarding

• All employees of Eton College are also expected to:

  • Develop a good understanding of safeguarding procedures, given all positions at Eton are classed as 'regulated activity';

  • Demonstrate a commitment to safeguarding and promoting the welfare of children. This includes but is not limited to completing safeguarding training as required, complying with all safeguarding procedures and ensuring any safeguarding updates issued by the College are read and understood;

  • Understand and comply with procedures and legislation relating to confidentiality;

  • Display a commitment to and promotion of equality, diversity and inclusion.

The Ideal Candidate

To be successful in this role, you will need:

• A degree or relevant professional marketing qualification;
• Proven experience in strategic marketing or marketing admissions;
• Demonstrable…