Head of Marketing

We’re En Route. We’re a welcoming bunch, with a down-to-earth outlook that helps build lasting relationships with customers and colleagues alike.

As global specialists in passenger solutions, supply chain services and sourcing for airlines and airline caterers, we operate globally as part of dnata, one of the world’s largest combined air services providers.

En Route’s expertise is one of the many reasons why we’ve enjoyed more than 20 years as a global food solutions partner, with offices in the UK, USA, Australia and UAE.

Are you ready to become part of our story?

Created by En Route colleagues, our values sit at the very heart of our business.

The Head of Marketing will lead En Route’s global marketing strategy, driving brand growth, commercial performance and customer engagement across international markets. As a key member of the leadership team, this role will ensure that marketing is positioned as a strategic enabler of business growth, enhancing En Route’s reputation, market position and competitive advantage within the global airline and travel catering industry.

Leading the Marketing Manager and Communications Manager, the Head of Marketing will develop and execute integrated marketing, communications, brand, digital and content strategies that deliver measurable commercial outcomes. Working closely with Commercial, Customer Strategy, Creative, Category Development and senior leadership teams, the role will ensure all marketing activity is insight-led, data-driven and aligned to the company’s strategic objectives.

This is an influential leadership position that will champion innovation, embed best practice and leverage emerging technologies, including AI, to enhance marketing effectiveness, strengthen customer relationships and position En Route as the partner of choice for airlines and travel operators worldwide.

Key Responsibilities:

• Develop and deliver En Route’s global marketing strategy, ensuring alignment with commercial objectives, customer engagement goals and long-term business growth plans.
• Lead the planning, execution and optimisation of integrated marketing campaigns across brand, digital, content, PR, exhibitions and customer communications.
• Own and evolve the En Route brand strategy, ensuring consistent positioning, differentiation and brand excellence across all customer touchpoints and international markets.
• Translate customer insights, market intelligence and commercial priorities into targeted marketing initiatives that deliver measurable business value.
• Develop and lead the corporate communications strategy, increasing share of voice, enhancing industry reputation and building thought leadership through PR, media relations and executive profiling.
• Drive digital marketing performance across websites, social media, email marketing and emerging channels, continually improving engagement and lead generation.
• Manage and optimise marketing budgets to maximise return on investment and ensure resources are deployed effectively.
• Champion marketing innovation, continuous improvement and the adoption of emerging technologies, including AI, to improve efficiency, effectiveness and customer experience.
• Lead, coach and develop the Marketing Manager and Communications Manager, building a high-performing, collaborative and commercially focused marketing function.
• Partner with stakeholders across the business to deliver integrated initiatives that support strategic priorities and commercial success.
• Act as the senior marketing adviser to the SMT and ELT, providing expert guidance on brand strategy, communications, customer engagement and market positioning.
• Manage relationships with external agencies, media partners and suppliers to ensure delivery of high-quality, cost-effective…