Digital Marketing Executive

As Digital Marketing Executive at Golfbreaks, you will take an active role in producing, editing, and optimising content across the Golfbreaks Ltd group – Golfbreaks UK, Golfbreaks US, and Golf Holidays Direct.

You’ll work closely with the wider Content and Marketing teams to deliver engaging, accurate, and SEOfriendly copy that supports our commercial goals and enhances the customer experience. This role will also support the delivery of marketing activity across the golf travel market through campaign coordination, partnership support, reporting, content deployment and marketing administration.

Reporting into: Senior Digital Marketing Executive

Role Overview:

As Digital Marketing Executive at Golfbreaks, you will take an active role in producing, editing, and optimising content across the Golfbreaks Ltd group – Golfbreaks UK, Golfbreaks US, and Golf Holidays Direct.

You’ll work closely with the wider Content and Marketing teams to deliver engaging, accurate, and SEOfriendly copy that supports our commercial goals and enhances the customer experience. This role will also support the delivery of marketing activity across the golf travel market through campaign coordination, partnership support, reporting, content deployment and marketing administration.

• Optimise on‑page content using SEO and AI search best practices, including keyword research, meta data, and internal linking.
• Monitor monthly organic performance and track brand visibility across AI search engines using tools such as Semrush, Botify, Google Analytics (GA4), and Google Search Console.
• Collaborate with the SEO and Content teams to analyse page performance and implement improvements.

• Take ownership of updating and maintaining website content across the Golfbreaks Ltd websites through the CMS.
• Write and refine engaging copy for destination pages, blogs, product descriptions, and promotional content.
• Upload, format, and publish text and imagery to ensure a consistent, user‑friendly experience across pages.
• Conduct regular content reviews to check for accuracy, consistency, and relevance.

• Support broader marketing activity for social media, email, and print where required.
• Help maintain the marketing calendar, ensuring updates and campaigns are delivered on time.
• Support the planning and delivery of marketing campaigns, ensuring website content aligns with brand tone and objectives.
• Ensure marketing teams have visibility of upcoming campaigns and commercial priorities.

• Proven ability to write and edit clear, engaging content with strong attention to detail.
• A developing understanding of SEO and digital marketing principles.
• Proactive and organised, with the ability to manage multiple priorities and deadlines.
• Collaborative and open to feedback, with a desire to grow your creative and technical skills.
• Passionate about golf, travel, and producing high‑quality content that inspires customers.

• Experience using a CMS platform.
• Familiarity with SEO or analytics tools such as GA4, Google Search Console, or SEMrush.
• Playing golf preferred but not essential.

• Well‑being days (half a day each month)
• Employee Assistance Program – 24‑hour confidential helpline
• Opportunity to enrol in our Private Healthcare
• Opportunity to buy up to 5 days additional holiday
• Enhanced Maternity, Paternity, and Adoption Leave
• Perkbox discounts and freebies
• Cycle to work scheme
• EV cars through salary sacrifice
• Free eye tests with Specsavers
• Staff discounts on hotels and golf courses
• Corporate golf membership at two local golf courses for all staff to use
• Exclusive staff discount on…