EU Digital Content and CRM Business Partner

EU Digital Content & CRM Business Partner

Location: Travel to Winsor every 2 weeks

We are partnering with a leading pharmaceutical organisation seeking an experienced EU Digital Content & CRM Business Partner to drive digital transformation, optimise CRM capabilities and enhance customer engagement across European markets.

This is a strategic role working closely with European and affiliate Marketing, Medical and IT teams to translate business priorities into effective digital content strategies, CRM improvements and scalable solutions.

The successful candidate will take business ownership of Veeva Vault CRM
, driving platform governance, system enhancements and user adoption while improving digital content operations across multiple affiliates.

• Act as a strategic business partner to European and affiliate Marketing and Medical teams, translating commercial priorities into digital and CRM initiatives.
• Own the Veeva Vault CRM business roadmap
  , overseeing governance, system enhancements, releases and ongoing optimisation.
• Drive CRM adoption through effective change management, stakeholder engagement, training and communications.
• Lead improvements to digital content strategy and operations, ensuring efficient content creation, adaptation and reuse across European markets.
• Partner with IT and operational teams to manage CRM change control, user acceptance testing (UAT) and business readiness.
• Provide expert guidance on digital engagement, customer journeys and omnichannel capabilities.
• Support the effective use of approved promotional materials through Veeva Promo Mats and CRM integration.
• Identify opportunities to leverage emerging technologies, including AI, to improve business processes and customer engagement.
• Ensure strong data governance, quality and compliance within a regulated pharmaceutical environment.
• Line manage and develop the EU CRM Enablement and Operations Manager.

• Proven experience within the pharmaceutical or healthcare industry
  , ideally in a European or regional role.
• Strong hands-on experience with Veeva Vault CRM is essential
  , including business ownership, governance and platform adoption.
• Experience developing and delivering CRM strategies and roadmaps across multiple affiliates or business units.
• Strong background in digital content strategy, digital marketing and content operations.
• Demonstrated success leading CRM transformation, change management and user adoption initiatives.
• Experience working within complex, cross-functional and matrix organisations.
• Strong stakeholder management skills, with the ability to influence senior leaders across Commercial, Medical and IT functions.
• Experience managing system enhancements, releases, UAT and CRM governance processes.
• Knowledge of data quality, compliance and governance within a regulated (GxP) environment.
• Proven people leadership and project delivery experience.
• Veeva Promo Mats experience is highly desirable.