Director, Channel Sales

Overview
About Laivly:
Seeking curious and creative types! We are an ambitious company of innovators building and shaping the future of customer service technology. Our solutions help the world’s biggest brands leverage artificial intelligence, machine learning, and digital automation in their contact centers to deliver better customer experiences. Led by a team of established contact center experts, Laivly addresses the unique needs and challenges of customer service programs, with an emphasis on ethics in AI and the customer service agent experience.

About the role
The team at Laivly is looking for a  Director, Channel Sales  to build and scale Laivly’s channel distribution function. Working closely with our VP, Strategic Growth & Partnerships, this leader will be responsible for operationalizing the channel strategy, recruiting and enabling partners, and driving measurable revenue through indirect sales.

The Director, Channel Sales, will own day-to-day program execution, serve as the hands-on leader executing daily channel operations, and help shape the structure that will support long-term growth.

This role is open to both Canadian and US Residents.

As Director, Channels Sales, you will…

Responsibilities

Channel Strategy and Execution:
Partner with the VP, Strategic Growth & Partnerships to refine and operationalize Laivly’s channel go-to-market strategy.

Translate high-level strategy into executable programs, including partner tiers, incentives, and enablement frameworks.

Act as a key voice in channel planning while driving execution across multiple partner types.

Determine critical outreach and event participation activities to increase Laivly’s profile within channel partner networks.

Partner Recruitment and Development:
Support the recruitment, onboarding, and management of strategic channel partners, including VARs, GSIs, resellers, and technology partners.

Build and maintain strong executive and sales-leader relationships with partners to drive alignment and joint success.

Develop and execute joint business plans to drive shared pipeline growth and revenue.

Facilitate quarterly business reviews (QBRs) and establish a partner advisory council to capture feedback and influence roadmap.

Enablement and Partner Success:
Lead partner enablement activities, delivering training sessions, product updates, and certification programs to ensure partners are fully equipped to succeed.

Partner with Sales leadership on joint account planning, opportunity management, and forecasting.

Serve as an internal champion for channel partners, ensuring alignment across Sales, Marketing, Product, and Customer Experience.

Program Operations & Governance:
Own deal registration, rules of engagement, and conflict resolution between direct and channel sales.

Define sourced vs. influenced attribution models and ensure pipeline accuracy with Rev Ops.

Manage partner incentive structures, SPIFFs, MDF programs, and ensure ROI reporting.

Oversee implementation of PRM and integration with CRM for partner registration, content, training, and reporting.

Performance and Growth:
Define and track KPIs such as sourced and influenced revenue, partner engagement, and program adoption.

Provide regular reporting on partner performance and recommend optimizations.

Build and scale a team of channel managers and partner success specialists as the function expands.

Qualifications

8+ years of experience in channel sales, partnerships, or alliances within SaaS, enterprise software, or CCaaS ecosystems.

Proven success in scaling channel partner programs and driving measurable revenue through indirect sales.

Strong partner network and knowledge of VARs, GSIs, distributors, and SaaS alliance models.

Experience with partner incentive structures, MDF programs, and partner enablement best practices.

Strong relationship building and negotiation skills with executive-level presence.

Highly organized, with a bias for execution and measurable results.

Experience working cross-functionally across Sales, Marketing, Product, Creative, and Customer Experience teams.

Willingness to travel as needed (25–40%).

Life at Laivly
Laivly gives you the opportunity to collaborate and grow…