Marketing Specialist

PENN Entertainment, Inc. is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences. From casinos and racetracks to online gaming, sports betting and entertainment content, we deliver the experiences people want, how and where they want them.

We’re always on the lookout for those who are passionate about creating and delivering cutting-edge online gaming and sports media products. Whether it’s through

Hollywood Casino , the Score Bet Sports book , or the Score media app, we’re excited to push the boundaries of what’s possible. These state‑of‑the‑art platforms are powered by proprietary in‑house technology, a key component of PENN’s omnichannel gaming and entertainment strategy.

When you join PENN Entertainment’s digital team, you’ll not only work on these cutting‑edge platforms through the Score and PENN Interactive, but you’ll also be part of a company that truly cares about your career growth. We’re committed to supporting you as you expand your skills and explore new opportunities.

With locations throughout North America, you can build a future at PENN Entertainment wherever you are. If you want to challenge conventions in gaming, media and entertainment, we want to talk to you.

the Score, and Penn Interactive, wholly‑owned subsidiaries of PENN Entertainment, empowers millions of sports fans through its digital media and sports betting products. Its media app ‘the Score’ is one of the most popular in North America, delivering fans highly personalized live scores, news, stats, and betting information from their favorite teams, leagues, and players. the Score, and Barstool Sports, sports betting apps ‘theScore

Bet Sports book & Casino’/Barstool Sports book and Casino, deliver immersive and holistic mobile sports betting and casino experiences. theScore

Bet is currently live to place wagers in the company’s home province of Ontario, and Barstool Sports book and Casino are live across the United States. the Score also creates and distributes innovative digital content through its web, social and esports platforms.

• Work as part of theScore
  
  Bet CRM team to prepare, schedule and analyze promotions and lifecycle communications for theScore
  
  Bet brand.
• Draft promotional copy and create Branch links for deep linking purposes.
• Work hand‑in‑hand with both the marketing operations and commercial sports book teams to coordinate logistics and execution of marketing campaigns.
• Increase customer engagement and retention, reducing churn, and actively moving users further down the loyalty path.
• Use data and work closely with the analytics, risk and commercial marketing teams to identify key customer behaviors, assess and provide regular reporting on campaign performance, and continuously identify ways to improve the overall customer experience.
• Collaborate with the the Score Bet Casino team to ensure a cohesive cross‑platform user experience.
• Be a proactive part of the ideation process, contributing in team meetings and strategy sessions.
• Other duties as required.

• Bachelor’s Degree in Marketing, Business, Communications or related field, or equivalent work experience.
• 2+ years CRM experience or equivalent position.
• In‑depth knowledge of the sports book/i‑gaming space.
• Interest and passion for sports a plus.
• Proven experience in delivering end‑to‑end CRM campaigns across email, push, SMS and in‑app mobile messaging;
  Optimove experience a plus.
• Strong copywriting and project management skills.
• High level of attention to detail is a must.
• Data‑driven and curious about customer behavior.
• Optimistic, solutions oriented and a great problem solver.
• Strong team player, always willing to offer support and assistance when required.
• Collaborative in your approach and good at building strong working relationships.

• Competitive compensation package.
• Fun, relaxed work environment.
• Education and conference reimbursements.

$46,000 - $64,000 CAD

Penn Interactive is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender…