Job Description & How to Apply Below
Our strategy is to acquire and sustainably grow games on Roblox. Our acquisition strategy is backed with significant capital from firms including The Raine Group, Makers Fund, Andreessen Horowitz (a16z), QIA, Dune Ventures, and MIT.
Our top games include:
Brookhaven, #1 Roleplay game on Roblox and the most popular game on the Roblox platform
Driving Empire, the #1 Driving game on Roblox where we’ve brought real cars into the game in partnership with automakers
NFL Universe Football, the #1 American football game and top grossing sports game on Roblox.
Role Overview
NFL Universe Football is one of the leading sports experiences on Roblox, with a highly active player base and constant live updates. We’re looking for a Marketing Specialist to help fuel that momentum — using creative testing, fast iteration, and a deep understanding of how games grow on the platform!
This is a highly execution-focused role for someone who enjoys being in the weeds: experimenting, shipping, and learning quickly. It’s not about long-term strategy decks, but about running ideas, seeing what works, and doubling down in real time.
You’ll own how NFL Universe Football shows up both on-platform (thumbnails, icons, discovery optimization) and off-platform (social, community, and creators), working closely with Product, Art, and Community to turn every update into something players notice and engage with.
What You’ll Do
Roblox Page & Asset Optimization (Primary Focus)
Come up with ideas for thumbnails, icons, and Roblox page visuals
Work with our artists to brief and refine visual concepts (you won’t be creating 3D renders yourself)
Publish and test assets directly on Roblox
Review performance dashboards and identify what’s working (and what isn’t)
Recommend and execute the next round of experiments based on results
Social & Community Content
Help ideate and execute content for platforms like Twitter/X, Discord, Instagram, Tik Tok
Capture Roblox gameplay footage and create simple, engaging videos
Support community engagement initiatives tied to in-game moments or updates
Bring inspiration from other Roblox games and creator communities
Projects & Growth Experiments
Support creator or You Tuber experiments
Contribute to new ideas that drive player growth or engagement
Help move ad-hoc projects forward when there’s an opportunity to test something new
Who You Are
Strong familiarity with Roblox — as a player, creator, or active community member
Familiarity with Roblox discovery (thumbnails, icons, titles/descriptions, creator ecosystem)
Experience creating or managing content for social platforms (personal or professional)
Strong instincts for trends, especially around key NFL moments (Draft, Kickoff, Playoffs, Super Bowl, etc.)
Understands how sports fans engage — teams, rivalries, hype cycles, and live moments
Proven ability to take ideas from concept → execution → publish
Experience with short‑form content creation (capturing gameplay, light video editing, platform‑native formats)
Comfortable working with basic analytics (dashboards, Google Sheets) and explaining performance in practical terms
Strong time management and ability to prioritize in a fast‑moving environment
Collaborative, proactive, and open to feedback and iteration
You don’t need years of professional experience - personal projects, side projects, or creator work count!
Nice to Have
Experience working on or around Roblox games
Exposure to SEO, social optimization, or performance‑driven content testing
Experience in gaming, UGC, or creator‑led communities
Existing familiarity or relationships with Roblox creators or sports creators
Passion for American football and broader sports culture!
Tech Stack
Roblox Creator Dashboard / analytics surfaces
You Tube Studio, Tik Tok Analytics,…
Note that applications are not being accepted from your jurisdiction for this job currently via this jobsite. Candidate preferences are the decision of the Employer or Recruiting Agent, and are controlled by them alone.
To Search, View & Apply for jobs on this site that accept applications from your location or country, tap here to make a Search:
To Search, View & Apply for jobs on this site that accept applications from your location or country, tap here to make a Search:
Search for further Jobs Here:
×