Demand Generation Marketer

Wing is seeking elite talent to join M32 AI, dedicated to building agentic AI for traditional service businesses. This fast‑moving, agile startup‑within‑a‑corporate offers high impact and stability.

Own our presence at industry events, trade shows, and conferences across North America. You’ll source shows, run them end‑to‑end, and be the onsite person ensuring events drive real pipeline.

You’ll own a high‑visibility function from day one, shaping how customers, prospects, and the industry see us.

• Source and prioritize events. Research, evaluate, and recommend trade shows, conferences, and industry events that align with our ICP and revenue goals. Own a rolling 12‑month event calendar.
• Negotiate and contract. Manage relationships with event organizers, vendors, and venues. Negotiate sponsor ships, booth space, speaking slots, and add‑ons to stretch every dollar.
• Plan and execute end to end. Own every detail, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics for the team.
• Be the on‑site point of contact. Attend every event in person. Set up and tear down booths, troubleshoot in real time, and ensure our presence looks sharp from start to finish.
• Prep the team. Brief attending team members on objectives, talking points, target accounts, and logistics. Make sure everyone knows where to be, when, and what to do.
• Drive pipeline with sales. Partner with sales to book pre‑show meetings, run dinners and customer events on‑site, and ensure every lead is captured, qualified, and followed up on quickly.
• Run pre‑ and post‑event campaigns. Work with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meeting bookings before the show.
• Own the budget. Manage event spend across the full calendar. Track costs, forecast accurately, flag risks early, and make smart trade‑off decisions when priorities shift.
• Define KPIs and report on results. Set clear KPIs for each event (leads, meetings, pipeline, ROI) and build clean post‑event reports that show what worked, what didn’t, and how to improve next time.

• 1 to 4 years of experience in event marketing, field marketing, or event coordination, ideally B2B or tech.
• A track record of organizing events end to end, even at smaller scale. You can point to shows you ran and their outcomes.
• Experience managing an events budget. You know how to forecast, track spend, and make trade‑offs to maximize ROI.
• Comfortable defining KPIs and building reports that connect event activity to pipeline and revenue.
• Genuinely into AI and using it to work smarter. You can show specific projects, tools, or workflows where you’ve used AI to automate or improve your work as an events marketer.
• Familiarity with Hub Spot is sufficient on the CRM side; we’ll take care of the rest.
• Strong project management instincts. You stay on top of timelines, budgets, vendors, and dozens of moving pieces without dropping the ball.
• Comfortable negotiating with vendors and event organizers to get the best terms.
• Excellent communicator, written and in person. You can rally a team, brief executives, and chat up prospects on a show floor with equal ease.
• Calm under pressure. Things go wrong at events; you problem‑solve on your feet.
• Willing and able to travel 30–50% during peak event seasons across North America, with potential European travel as we expand.

This is a fully remote role open to candidates based in the US or Canada. Because travel is core to the job, we need you to live within roughly an hour of a major airport hub with frequent direct flights. You must have the right to work in the country where you live. We are not able to offer visa sponsorship for this role.

• Atlanta (ATL), Boston (BOS), Charlotte (CLT), Chicago (ORD/MDW), Dallas (DFW), Denver (DEN), Detroit (DTW), Houston (IAH), Los Angeles (LAX), Miami (MIA), Minneapolis (MSP), New York (JFK/EWR/LGA), Philadelphia (PHL), Phoenix (PHX), San Francisco (SFO), Seattle (SEA), Washington DC (IAD/DCA)

• Toronto (YYZ), Vancouver (YVR), Calgary (YYC), Montreal (YUL)

• Experience with event tools like Cvent, Splash, Bizzabo, or Goldcast.
• Experience working with international events or vendors.
• Background in B2B SaaS or a similar fast‑paced tech environment.

• Competitive salary
• Performance‑based bonuses
• Software for Upskilling & Productivity
• Paid Time Off
• High autonomy, low bureaucracy
• Fast‑track to leadership for high performers
• Direct access to founding team
• High visibility, autonomy and ownership