Public Affairs, Media Relations and Executive Advisor - MGEU

Job Description

Public Affairs, Media Relations and Executive Advisor

Location:

Winnipeg, MB

Closing Date:
July 7, 2026

About MGEU The Manitoba Government and General Employees’ Union (MGEU) is one of Manitoba’s largest unions, representing over 33,000 members across the province in a wide range of sectors, including health care, education, social services, Crown corporations, and the provincial Civil Service. MGEU exists to improve the working lives of its members by advocating for fairness, equity, and respect in the workplace.

With a strong commitment to social justice and the labour movement, the union plays a vital role in protecting and advancing the rights of workers in Manitoba.

Reporting to the Manager, Communications and Public Affairs, the Public Affairs, Media Relations and Executive Advisor serves as the MGEU media relations specialist; provides information, support, and strategic advice to the President regarding external and internal issues; plans and executes media events, assists in the development and execution of the strategic communications plan and supports organizing, member mobilization and strike efforts.

• Serve as MGEU media relations specialist, managing media inquiries, developing and maintaining relationships with media, and providing advice, briefing, and coaching to the President and other media spokespersons.
• Provide the President with strategic advice, support, and insights necessary to prepare for internal and external meetings, events and announcements.
• Provide counsel, problem‑solving, and follow‑up support to the President on member and external relations.
• Generate earned media that aligns with the strategic goals of the organization.
• Plan and attend meetings, events, and announcements involving the President.
• Prepare briefing notes, speaking notes, letters, and other issue‑related content under the supervision of the Manager, Communications and Public Affairs.
• Provide briefings on current events and issues that impact the MGEU.
• As part of the Communications and Public Affairs Unit, participate in the planning and implementation of campaigns and strategic communications strategies related to government relations, media relations, public advocacy, and job or strike action. This work may include researching, writing, organizing, strategizing, training, presenting, and/or relationship‑building.
• Other duties as assigned.

• A minimum of five years’ experience working in media relations or journalism.
• Experience providing support and counsel to senior decision‑makers.
• Experience managing member, client and/or stakeholder relationships.
• Post‑secondary diploma or degree in a field related to communications, public relations, marketing, public affairs, labour relations or equivalent experience.
• Excellent written and verbal communication skills.
• Strong research and policy analysis skills.
• Demonstrated creative problem‑solving skills.
• Sound political judgement and a familiarity with trade union and related public policy issues.
• Proven ability to work under tight deadlines with shifting priorities.
• Ability to travel extensively and work evening and weekends as required.

• An outstanding benefits package with Health Spending account
• Participation in Civil Service Superannuation defined benefit pension plan on first day of employment
• Supportive, People‑first culture
• Parking included
• Opportunities for professional growth and development