Digital Marketing Specialist

Position Overview

We are seeking a talented Digital Marketing Specialist to join our team. The ideal candidate will have a passion for digital marketing and a strong understanding of IoT technologies. You will be responsible for developing and executing marketing strategies that promote our IoT products and services, increase brand awareness, and drive customer engagement.

• Develop and implement comprehensive digital marketing strategies to promote IoT solutions.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Linked In, and social media.
• Create engaging content for various channels, including blog posts, whitepapers, case studies, and social media.
• Utilize SEO best practices to improve website visibility and organic search rankings.
• Analyze and report on the performance of digital marketing campaigns using tools like Google Analytics and social media insights.
• Collaborate with the sales team to create targeted marketing campaigns that generate leads and nurture prospects.
• Manage social media presence and engagement, including content creation and community management.
• Stay up-to-date with the latest trends and technologies in digital marketing and IoT.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience in digital marketing, preferably within the technology or IoT sector.
• Strong understanding of SEO, PPC, email marketing, and social media strategies.
• Excellent written and verbal communication skills.
• Proficient in digital marketing tools and platforms (e.g., Google Analytics, SEMrush, Mailchimp, Hootsuite).
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinker with strong organizational and project management skills.