Senior Digital Marketing Analyst

Senior Digital Marketing Analyst (Growth)

Location: Vancouver – Hybrid (3 days in office)

Salary: $70,000 – $80,000

Role: owner of the paid lead generation engine in the U.S., responsible for scaling paid campaigns and driving high‑quality teacher leads.

Own and optimise paid lead generation campaigns – primarily job boards, expanding into Google Ads and Meta.

Plan, execute, and continuously optimise paid lead generation campaigns.

Develop creative and targeting strategies, test creatives, targeting, and tactics constantly to double down on what works.

Dig into campaign data to extract actionable insights; run structured A/B tests to improve conversion rates and reduce acquisition costs.

Identify new growth opportunities and feed into budget planning and broader marketing strategy.

Collaborate with Operations, Sales, and Product to ensure campaigns align with business needs; provide transparent performance updates to senior leadership.

You own a critical program, have visibility with senior leadership, and influence strategy. You join a growing, mission‑driven team that values impact and collaboration.

2–3 years of digital/performance marketing or campaign management experience.

Comfortable with data and intuitive instincts; able to prioritise and take ownership.

Excellent communication with teammates, leadership, and stakeholders.

Curious, always experimenting and improving.

• Hands‑on experience with Google Ads, Meta Ads, or job board platforms.
• Familiarity with Google Analytics, SQL, or data visualisation tools.
• Experience with marketing automation platforms.

If you expect hand‑off analysis, prefer not to experiment, or dislike collaboration; this role requires initiative, testing, and teamwork.

• Ownership opportunities (equity).
• Competitive salary: $70,000 – $80,000.
• 18+ days PTO & 11 statutory holidays.
• Health, dental & vision insurance.
• Modern coworking space with twice‑weekly free lunch.

At Zen, we strive to build a culture of equity and inclusion, where everyone is respected, valued, and appreciated for their unique traits, experiences, and perspectives. We are committed to creating a safe, inclusive, and equitable environment where our team can thrive, regardless of age, ethnicity, race, gender identity, sexual orientation, socio‑economic status, disability, religion, or beliefs. We value our differences and believe that practices of Diversity, Equity and Inclusion help us create a fairer, more compassionate environment for all.

We welcome applicants with diverse backgrounds and different experiences and perspectives, and remain committed to building a team that reflects the diversity of our community and promoting an equitable and inclusive environment for all.