Marketing Analytics Senior Manager

Take the lead in marketing analytics as a Senior Manager based in Canada. Transform data into strategic insights that drive fundraising and enhance customer engagement initiatives.

Our partner company seeks an experienced analytics leader for the Senior Manager, Marketing Analytics role. You will spearhead advanced analytics strategies that support fundraising growth and mission-driven results. Candidates should possess strong analytical expertise, team management skills, and a passion for translating complex data into actionable marketing insights.

Key Responsibilities:

• Provide analytics support for fundraising and marketing initiatives

• Partner with senior stakeholders to influence strategic decisions

• Develop evaluation frameworks and reporting approaches

• Lead donor behavior analysis and segmentation strategies

• Build scalable reporting and visualization solutions

Requirements:

• 7+ years in business and marketing analytics

• 3+ years managing and developing teams

• Advanced skills in SQL, Excel, or R

• Experience with CRM platforms and visualization tools

• Understanding of multi-channel marketing analytics

Make a meaningful impact with your analytics expertise in this strategic role.
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