Job specializations:
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IT/Tech
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Marketing / Advertising / PR
Job Description & How to Apply Below
Shape demand generation through full-funnel analytics, channel optimization, and rapid iteration at Flywheel’s digital commerce solutions business.
As Director of Demand Generation, you will establish performance measures across channels, campaigns, and personas. You will diagnose bottlenecks, optimize programs, and communicate business impact to stakeholders. The remit includes paid media, SEO, email, webinars, account-based marketing, and sales enablement.
Key Responsibilities:- Own full-funnel reporting and analytics
- Define KPIs by channel, campaign, and persona
- Drive rapid iteration through performance diagnosis
- Optimize paid search, social, Linked In, SEO, and email
- Support cross-functional demand generation team leadership
- 8+ years of B2B demand generation experience
- 3+ years leading demand generation teams
- Data-driven approach to diagnosing and optimizing performance
- Experience with Hub Spot, Salesforce, ABM, and analytics platforms
- Strong collaboration and stakeholder management skills
Use demand generation analytics, marketing automation, and channel optimization to improve pipeline performance across Flywheel and Perpetua.
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