Sales Manager

At The Dufresne Group, we help people create homes they love. As Canada’s largest Ashley licensee, we’re proud to Make Life Better for our guests, teams and communities.

• Competitive salary of $55,000–$65,000, plus quarterly bonus eligibility
• Benefits, educational assistance and employee discounts
• Career growth and world-class training
• A collaborative environment with one of Canada’s Best Managed Companies

• Lead the team in achieving store goals for sales, margin, conversion and other key measures
• Coach and develop team members to strengthen individual and store performance
• Build an engaged, accountable team through feedback, recognition and performance management
• Lead team meetings, training and performance discussions
• Coach the team on the Ashley Sales Approach, product knowledge, promotions and guest engagement
• Review performance trends and implement action plans
• Ensure every guest receives exceptional service
• Partner with the General Sales Manager and Store Operations Team on store priorities
• Maintain showroom standards and ensure policies and processes are followed
• Support the attraction, onboarding and retention of a strong team

• 3–5 years of sales leadership experience, preferably in retail or hospitality
• Experience coaching a team accountable for performance targets
• Strong leadership, communication and relationship-building skills
• Ability to interpret results and turn them into clear actions
• Post-secondary education is an asset; equivalent experience will be considered
• Availability for days, evenings and weekends
• Satisfactory Criminal Record Check may be required

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