Performance Marketing Specialist

Manitobah is dedicated to a greater cultural diversity throughout our business operations and hiring process. We remain committed to hiring Indigenous employees wherever possible; applicants are encouraged to self-declare in their cover letter

Are you a data-driven marketer with a passion for delivering measurable results? Do you have experience optimizing search, social, display, and affiliate networks? Are you looking to make an impact with a purpose-driven brand? If so, we want you to join our team!

Reporting to the Director of Marketing, the Performance Marketing Specialist leverages analytics, audience insights, and conversion optimization techniques to maximize ROI and collaborates with teams in UX/UI, product, and creative to deliver high-performing campaigns. Acting as a key contributor to the growth strategy, this role ensures the marketing teams efforts align with business objectives and elevates brand visibility.

Manitobah offers a comprehensive total compensation package including an annual base salary, group benefits and RRSP matching, generous paid time off, employee discounts on our products, and professional development opportunities.

This position is remote; the candidate may be required to report to our Headquarters in Winnipeg, MB as directed.

Reports to: Director of Marketing

Key Relationships: Marketing, Retail, and E-commerce teams

Direct Reports: No

• Monitor and optimize online advertising performance and ROI to drive online sales growth.
• Monitor KPIs and performance benchmarks aligned with business goals including ROAS, CPA, CTR, Conversion Rate, AOV, cart abandonment, and customer retention.
• Demonstrate technical proficiency with platforms including Meta and Google Ad Mangers, Avantlink and Google Analytics.
• Analyze performance data to identify trends, opportunities, and areas for improvement; communicate to interdepartmental teams and stakeholders.
• Build and refine audience targeting strategies using first-party and third-party data.
• Manage remarketing and retargeting campaigns to maximize customer lifetime value.
• Manage product feeds and ensure accurate catalog integration for dynamic ads.
• Monitor campaign performance daily and adjust bids, budgets, and targeting.
• Analyze data to identify trends, insights, and opportunities for growth.

• Minimum 5 years of progressive digital marketing experience, e-commerce, or online retail management experience is required.
• Proven track record of driving online sales growth through performance marketing is required.
• Deep understanding of regional market differences specific to U.S. vs. Canadian consumer behavior.
• Marketing Agency Management experience is an asset.

• Bachelor’s degree in Marketing, Business, Commerce, or related field is preferred.
• Shopify and Amazon credentials are considered an asset.
• An equivalent combination of education and experience may be considered.