Job Description & How to Apply Below
Growth & Engagement Specialist (Leads, Marketing Automation & Customer Engagement)
Responsible for developing and executing targeted digital marketing strategies to generate high-quality acquisition leads across paid, owned, and social media channels, while nurturing prospects to support customer base expansion.
The role works closely with Distribution Channel (Agency), Analytics, local Brand Campaign team, and GPMSS Regional Office to support cross-sell and up-sell programs for existing customers, manage digital campaign implementation and marketing technology systems, monitor digital media placement, and analyze performance data to optimize lead acquisition, conversion, and overall marketing effectiveness.
Position Responsibilities
Strategy and Growth Development
Design and implement data-driven growth strategies to acquire, engage, and retain customers across various channels.
Identify growth opportunities through market research and competitive analysis.
Explore cross-sell and upsell opportunities with distribution channels, including agencies.
Performance Marketing
Manage and optimize digital marketing efforts across various channels, such as paid advertising, email marketing, banner/display, and social media, to drive measurable results in lead acquisition initiatives.
Utilize A/B testing and analytics to refine ad performance and marketing strategies.
Work closely with the Distribution Channel (Agency & Banca) and Analytics team to support cross-sell and up-sell programs to existing customer leads.
Targeting and Content Collaboration
Identify target audience segments and develop tailored messaging and offers to attract and convert qualified leads.
Collaborate with the marketing team to create compelling content and assets that support lead generation efforts.
Analytics and Reporting
Monitor key performance indicators (KPIs) to measure campaign effectiveness and ROI.
Analyze campaign performance data to identify trends, insights, and opportunities for optimization.
Provide actionable recommendations and insights to stakeholders to guide strategic decisions and ensure continuous improvement.
Marketing Automation
Design and manage automated workflows and campaigns to nurture leads and drive conversions.
Integrate marketing automation tools with CRM systems to streamline processes and improve efficiency.
Email Marketing Strategy
Develop and execute comprehensive email marketing campaigns to enhance customer engagement and retention.
Segment email lists based on customer behavior and demographics to deliver personalized content.
CRM Management
Oversee the CRM system to ensure accurate customer data and optimize customer journeys.
Implement strategies for customer segmentation, targeting, and lifecycle.
Social Media Support
Support social media content planning, asset coordination, and day-to-day execution to strengthen brand visibility, engagement, and campaign amplification.
Coordinate with internal teams to ensure social media content is relevant, timely, and aligned with brand and campaign objectives.
Encourage employee advocacy and support brand ambassador initiatives through social media activities.
Required Qualifications
Bachelor’s degree in marketing, Digital Marketing, or related field.
Proven experience in digital lead acquisition, digital marketing, or related roles.
Strong analytical & technical skills in data management, excel and analytics.
Experience in overseeing lead distribution and managing data validation to drive informed decision-making.
Ability to collaborate with cross-functional teams, regional team & external parties.
Proficiency in creating reports and leading process improvements.
Excellent communication and leadership skills to drive team discussions and initiatives.
Preferred Qualifications
Experience managing sponsor ships, partnerships, and community marketing initiatives
When you join our team
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.
About Manulife and John Hancock
Manulife Financial…
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