Digital Marketing Growth Specialist

Elevate your career with Manulife as a Digital Marketing Growth Specialist, responsible for driving lead acquisition strategies in a hybrid work environment. Collaborate with cross-functional teams to nurture prospects and enhance customer engagement.

As a key player in the Growth & Engagement team, you will design targeted marketing strategies and oversee digital campaign implementations. This role emphasizes performance marketing, leveraging analytics to refine your approach and optimize lead generation. You will engage with regional teams and manage CRM systems to ensure effective customer journeys.

Key Responsibilities:

• Design data-driven growth marketing strategies

• Manage and optimize digital campaigns across channels

• Collaborate on tailored messaging for target audiences

• Monitor KPIs to assess campaign effectiveness

• Develop automated workflows to nurture leads

Requirements:

• Bachelor’s degree in marketing or related field

• Experience in digital lead acquisition roles

• Strong analytical skills with proficiency in Excel

• Ability to collaborate with cross-functional teams

• Excellent communication and leadership capabilities

Leverage your digital marketing expertise to drive customer engagement and growth at Manulife.
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