Director of Consumer Insights at Pharmavite

Lead consumer-driven strategies at Pharmavite as the Director of Consumer Insights.

Your role focuses on leveraging market trends and shopper behavior to fuel growth in health products.

As an enterprise insights leader, you will guide strategic initiatives from design to implementation. Collaborating closely with Marketing, Sales, and Innovation teams is key to ensure consumer perspectives shape decision-making. Your expertise will drive innovation and influence marketing strategies while managing a team of six.

Key Responsibilities:

• Generate insights for category growth and brand strategy

• Drive end-to-end ownership of insights initiatives

• Synthesize complex data into executive-ready materials

• Guide brand equity definition and assessment

• Collaborate on go-to-market insights strategies

Requirements:

• 10+ years in Consumer Insights or Market Research

• Proven leadership with senior stakeholders

• Skilled in qualitative and quantitative research

• Expertise in brand equity and shopper insights

• Ability to develop actionable learning plans

Bring your experience in consumer insights and strategic thinking to influence Pharmavite's healthy living innovations.
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