CRM Specialist at Activate

Become a key player at Activate as a CRM Specialist based in Winnipeg. Lead lifecycle marketing initiatives that fuel customer engagement and drive booking growth for corporate stores.

In this full-time role, you will report to the Director of Growth & Revenue Marketing. Your expertise in CRM and marketing automation will help develop acquisition, retention, and win-back journeys using Braze. Your goal will be to analyze customer data, optimize campaigns, and implement structured A/B tests, all while contributing to measurable business growth.

Key Responsibilities:

• Develop the CRM campaign framework and audience targeting

• Design acquisition and retention campaigns with success metrics

• Optimize CRM campaigns across various channels

• Document processes and campaign workflows for consistency

• Analyze campaign impacts on bookings and customer engagement

Requirements:

• 3+ years in CRM or lifecycle marketing

• Hands-on experience with CRM platforms, ideally Braze

• Demonstrated skills in campaign analysis and A/B testing

• Strong communication and organizational skills

• Bachelor's degree in Marketing or related field preferred

Elevate Activate’s customer engagement through targeted marketing strategies and data-driven decision-making.
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