Growth Marketing Lead

Lead innovative growth strategies as a Growth Marketing Lead for a fintech partner in Canada. Drive scalable marketing initiatives through performance marketing and AI-powered systems.

In this pivotal role, you’ll be responsible for overseeing the entire growth engine, focusing on enhancing marketing efficiency and customer acquisition. As a hands-on growth leader, you'll leverage analytics, creative development, and AI-driven workflows to maximize growth potential. This position is your opportunity to impact acquisitions and deliver measurable business outcomes in a rapidly evolving fintech landscape.

Key Responsibilities:

• Own paid acquisition strategy across various channels

• Build AI-native growth systems for automation

• Develop and optimize direct-response creative materials

• Maintain a strong attribution framework for growth

• Collaborate with lifecycle teams to boost retention

Requirements:

• 5+ years in performance or growth marketing

• Proven growth metrics management experience

• Strong understanding of paid acquisition channels

• Hands-on experience with AI and automation tools

• Excellent collaboration and communication skills

Elevate your marketing career by driving impactful growth initiatives with cutting-edge technology and innovative strategies.
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