Job Description & How to Apply Below
Working across multiple automotive brands, you'll be responsible for planning, producing, editing, publishing, and measuring content that strengthens Birchwood's reputation and delivers an exceptional customer experience.
What You’ll Do:
Plan monthly content calendars aligned with marketing campaigns and business objectives.
Work directly with Content Marketing Manager to develop creative concepts for social media, blogs, video campaigns, and digital initiatives.
Identify content opportunities based on industry trends, customer questions, and platform performance.
Video Production
Plan and execute professional video shoots at dealerships and events.
Operate DSLR, mirrorless and professional camera equipment.
Capture high-quality video using proper lighting, framing and audio techniques.
Direct on-camera talent to ensure natural, engaging performances.
Edit long-form and short-form content for social platforms.
Create promotional campaigns, educational videos, customer stories, testimonials and vehicle features.
Capture videos that align with SEO and AIO driven blogs.
Produce educational content designed around customer search behaviour.
Photography
Capture professional photography for social media, websites and marketing campaigns.
Edit and optimize photography for multiple digital platforms.
Social Media Management
Content Marketer (Video & Social Media) – Job Posting
Manage content publishing across Facebook, Instagram, Tik Tok, You Tube and emerging platforms.
Write engaging platform-specific captions.
Monitor engagement and community conversations.
Stay current on platform trends, algorithm updates and best practices.
Performance & Optimization
Review content analytics to identify opportunities for improvement.
Recommend new content formats based on performance.
Test new ideas, hooks and storytelling techniques.
Continuously improve content quality and engagement.
What We’re Looking For:
We’re looking for someone who loves storytelling just as much as they love creating. The ideal candidate understands that great content isn’t just beautifully shot—it solves problems, builds trust, and helps customers make informed decisions.
Qualifications:
Required
Professional experience creating content for social media
1-3 years of experience in the content creation and social media industry
Experience with Adobe Creative Cloud
Experience writing engaging social media copy
Strong understanding of Instagram, Facebook, Tik Tok, Linked In and You Tube
Understanding of social media trends and platform best practices
Excellent communication and storytelling skills
Ability to manage multiple projects simultaneously
Highly organized with strong attention to detail
Preferred
Marketing, Communications or Creative Media education
Experience using social media scheduling tools
Experience with analytics and reporting
Automotive industry experience (asset)
What Birchwood Can Offer You:
Competitive compensation – in addition to salary, many roles have bonus and commission incentives that reward you for success
Full benefits package including vacation time, company-paid extended health, dental/vision coverage, and employee assistance – with flex plan options
RSP Matching program – Birchwood will match up to $5,000 of your regular earnings after 1 year of employment
Employee referral bonus program – refer your friends to Birchwood and receive a referral bonus
Career development opportunities & internal promotions
Wellness program
Volunteer program – Dollars for Doing
Company events – Birchwood Bucks, Circle of Excellence, holiday parties
Birchwood is Manitoba’s largest automotive retailer. Our 24 franchises are in addition to four state-of-the-art collision repair centres and four Birchwood Credit Solutions…
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