Social Media and Content Specialist

Birchwood Automotive Group is looking for a creative and strategic Social Media and Content Specialist to help bring our brands to life across social media, digital marketing, and web. This role combines professional videography, photography, social media coordination, and content marketing into one position. You'll create engaging content that educates, entertains, and inspires while helping customers make informed decisions throughout their ownership journey.

Working across multiple automotive brands, you'll be responsible for planning, producing, editing, publishing, and measuring content that strengthens Birchwood's reputation and delivers an exceptional customer experience.

• Plan monthly content calendars aligned with marketing campaigns and business objectives.
• Work directly with Content Marketing Manager to develop creative concepts for social media, blogs, video campaigns, and digital initiatives.
• Identify content opportunities based on industry trends, customer questions, and platform performance.

• Plan and execute professional video shoots at dealerships and events.
• Operate DSLR, mirrorless and professional camera equipment.
• Capture high-quality video using proper lighting, framing and audio techniques.
• Direct on-camera talent to ensure natural, engaging performances.
• Edit long-form and short-form content for social platforms.
• Create promotional campaigns, educational videos, customer stories, testimonials and vehicle features.
• Capture videos that align with SEO and AIO driven blogs.
• Produce educational content designed around customer search behaviour.

• Capture professional photography for social media, websites and marketing campaigns.
• Edit and optimize photography for multiple digital platforms.

• Manage content publishing across Facebook, Instagram, Tik Tok, You Tube and emerging platforms.
• Write engaging platform-specific captions.
• Monitor engagement and community conversations.
• Stay current on platform trends, algorithm updates and best practices.

• Review content analytics to identify opportunities for improvement.
• Recommend new content formats based on performance.
• Test new ideas, hooks and storytelling techniques.
• Continuously improve content quality and engagement.

We’re looking for someone who loves storytelling just as much as they love creating. The ideal candidate understands that great content isn’t just beautifully shot—it solves problems, builds trust, and helps customers make informed decisions.

• Professional experience creating content for social media
• 1-3 years of experience in the content creation and social media industry
• Experience with Adobe Creative Cloud
• Experience writing engaging social media copy
• Strong understanding of Instagram, Facebook, Tik Tok, Linked In and You Tube
• Understanding of social media trends and platform best practices
• Excellent communication and storytelling skills
• Ability to manage multiple projects simultaneously
• Highly organized with strong attention to detail

• Marketing, Communications or Creative Media education
• Experience using social media scheduling tools
• Experience with analytics and reporting
• Automotive industry experience (asset)

• Competitive compensation – in addition to salary, many roles have bonus and commission incentives that reward you for success
• Full benefits package including vacation time, company-paid extended health, dental/vision coverage, and employee assistance – with flex plan options
• RSP Matching program – Birchwood will match up to $5,000 of your regular earnings after 1 year of employment
• Employee referral bonus program – refer your friends to Birchwood and receive a referral bonus
• Career development opportunities & internal promotions
• Wellness program
• Volunteer program – Dollars for Doing
• Company events – Birchwood Bucks, Circle of Excellence, holiday parties

Birchwood is Manitoba’s largest automotive retailer. Our 24 franchises are in addition to four state-of-the-art collision repair centres and four Birchwood Credit Solutions…