WSP Marketing Strategy Lead

Drive transformative marketing strategies with WSP as the Marketing Strategy Lead, enhancing brand awareness and market presence in Canada. This key position focuses on business development and stakeholder engagement.

You will play a pivotal role in executing and refining WSP’s marketing strategy across Canada. By translating overarching strategies into actionable plans, you will contribute to strengthening WSP's foothold in the engineering sector. Your background of over 8 years in B2B marketing will be crucial in fostering relationships with key stakeholders and enhancing client engagement.

Key Responsibilities:

• Implement marketing strategies tailored for Canadian markets

• Drive initiatives to support business growth and success

• Foster partnerships with industry stakeholders

• Analyze and report on marketing performance metrics

• Work collaboratively with global marketing teams

Requirements:

• Degree in marketing or business administration

• 8+ years in marketing strategy development

• Proven experience with senior leadership collaboration

• Strong communication and project management skills

• Innovative mindset and adaptability to industry trends

Use your strategic marketing skills to fuel WSP’s mission and connect communities effectively.
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