National Channel Manager, Accountants & Bookkeepers

Doing business to business, person to person. Payworks is a leading workforce management solutions provider and multi-year winner of the Canada’s Best Managed Companies program. We are proudly Canadian as well as committed to developing world‑class products and providing a progressive workplace culture where Doing Right by People is our purpose.

With clients of all sizes and nearly 700 employees, we currently have an exciting opportunity on our Marketing team for the right candidate.
Because when it comes to great people, there’s always room for one more.

Reporting to the Manager, Business Development, the National Channel Manager, Accountants & Bookkeepers is a senior program management and brand ambassador role. This role is responsible for building the Payworks partnership program to engage accountants and bookkeepers as valued partners. You will design programs, create content, host events and webinars, and build Payworks’ presence in the accounting community, establishing the company as a trusted partner.

You will lead partnership conversations, onboard new partners, and grow the channel. This role carries revenue accountability with a variable pay component tied to channel performance. You’ll need to be equally comfortable building campaigns as you are developing referral relationships and closing new partnerships. This is a builder’s role suited to someone who moves fluidly between strategy and delivery.

• Comprehensive employer paid benefits, including a Health Spending Account, for you and your family and excellent pension plan with employer contributions.
• Plenty of professional development opportunities.
• Community-minded culture – Receive two paid days per year to volunteer and lots of opportunity to "Pay it Forward".
• Time and flexibility to meet your needs – Hybrid work model with flexible work options, plus 3 weeks vacation to start, flex time and parental leave benefits.
• Cool perks – Annual Lifestyle Spending Account, fun office environment and events, and more!

• Build & own the partner program — Build out, launch, and manage Payworks’ national accountant and bookkeeper partner program including benefits, onboarding workflows, certification pathways, and professional development offerings. Define the full partner journey from recruitment through certification, activation, and growth, and build the playbooks, resources, and enablement materials for each stage.
• Create content & grow the brand — Working with the greater marketing team to create channel-specific content, partner newsletter articles, case studies, blog posts, social content, and educational guides that builds Payworks’ credibility. Host and produce webinars, virtual events, and educational sessions.
• Represent Payworks — Build and maintain Payworks’ online presence in accounting and bookkeeping communities, industry forums, Linked In and Reddit groups, association channels, and social platforms. Collaborate with Brand and Content teams to develop co‑branded marketing assets and campaign materials. Represent Payworks at national and regional accounting industry events, conferences, trade shows, and association chapters as the company’s channel ambassador.
• Develop & grow partnerships — Recruit accounting and bookkeeping firms nationally through relationship‑building, event follow‑up, content‑driven inbound, and outbound outreach. Lead partnership conversations from first contact through signed agreement and onboarding, ensuring new partners are set up for success from day one. Build relationships with high‑potential partners to drive mutual growth and deepening product adoption.
• Expand the ecosystem — Identify and pursue relationships with accounting associations, CPD providers, industry schools, and industry communities to expand Payworks’ reach in the channel. Create and maintain partner resources including toolkits and co‑marketing materials that help firms grow their payroll practice.
• Report & improve — Report on channel performance to inform priorities and positioning. Stay current on industry trends and developments in…