Senior Manager, Employee Communications

IGM Financial Inc. is a leading wealth and asset management company in Canada, managing approximately $310 billion in assets as of December 31, 2025, and offering financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments.

Reporting to the Director of Employee Communications, the Senior Manager, Employee Communications leads the strategy, planning and execution of business unit communications that connect employees to IG Wealth Management’s strategy, priorities and culture. The role serves as a strategic advisor to senior leaders, shaping high‑impact communication programs and ensuring consistency across executive communications, employee forums and corporate channels. The position is based in Winnipeg or Toronto in a hybrid workplace environment, with a minimum of three days in the office.

• Develop and execute an integrated communications strategy for IG business, aligning with enterprise priorities and business strategy.
• Ensure alignment and consistency across corporate stories, executive communications, leadership and employee forums.
• Act as a trusted advisor to senior leaders, providing strategic counsel on executive messaging, employee engagement and change communications.
• Lead the development of compelling narratives that connect employees to strategy, culture and business outcomes.
• Own end‑to‑end program design, including narrative development, channel strategy, audience engagement approach and success measures.
• Develop and manage workback plans, briefs, editorial standards and governance (e.g., RACI, critical paths).
• Leverage AI tools to augment productivity and quality.
• Partner with the Director and VP/SVP on overall communications strategy for the CEOs of IG and IGM.
• Lead and execute elements of the CEO strategy (e.g., CEO video, Strategic Leadership Forum, enterprise messages, leader toolkits).
• Provide guidance on executive messaging to ensure clarity, authenticity and alignment with enterprise priorities.
• Oversee key content deliverables (presentations, scripts, articles) with a focus on audience impact and clarity.
• Write, edit employee/leader communications including news articles, intranet content, executive presentations and video scripts to ensure brand consistency, clarity, engagement and actionability.
• Partner with the Digital team to publish editorial content on internal digital channels (intranets, target emails, weekly bulletins and digital signage), update the editorial calendar and contribute to modernization and optimization of digital corporate channels.
• Partner with teams across IGM (IG Strategy, Advisor Experience, Marketing, Community and Events) to ensure integrated and coordinated communications plans, content and execution.
• Act as a connector across IG and IGM to align messaging and optimize communications impact.
• Provide informal leadership and mentorship to team members and partners, strengthening communications capability.
• Lead special projects across the team (e.g., develop or improve processes or tools to enhance effectiveness and efficiency).
• Use data, effectiveness and engagement data to evaluate communications programs and channels.
• Translate insights into actionable recommendations to continuously improve communications strategies and outcomes.
• Drive adoption of best practices, tools and processes to enhance efficiency and effectiveness.

• Bachelor’s degree or college diploma in Communications, English and/or Public Relations required; additional designation is an asset.
• 10+ years of experience in employee or corporate communications within a large organization or agency, with proven expertise in supporting senior executives and adapting messaging to reflect unique voices for various audiences.
• Strong background in strategic communication planning, execution and measurement.
• Superior writing and editing skills with meticulous attention to style, tone and detail.
• Exceptional project management skills, capable of balancing multiple projects and meeting deadlines while maintaining high standards.
• Proactive, innovative and resilient…