Staff Brand Designer

About the role  Staff Brand Designer ut the role Webflow is seeking a highly experienced Staff Brand Designer to lead the development and execution of our brand identity across a variety of digital and physical touchpoints. This role is central to shaping how our brand is perceived by users, partners, and the broader community. You will be responsible for translating strategic brand concepts into compelling visual and interactive experiences, with a particular focus on our marketing website, which functions as the primary gateway for most users to understand and engage with Webflow.

Your work will involve close collaboration with cross-functional teams to ensure consistency, impact, and innovation in all brand representations. The ideal candidate will have a strong background in both brand design and web development, with a passion for pushing creative boundaries and integrating emerging technologies into brand experiences.
Key facts

Location:

CA Remote (BC & ON only); U.S. Remote Engagement:
Full-time, Permanent Team:
Brand Studio
What you'll do   Lead the design and development of Webflow's marketing website, treating it as a dynamic, narrative-driven brand experience rather than just a collection of static pages. You will craft engaging user journeys that communicate our brand story effectively.
Express and extend Webflow's brand identity through motion, interaction, and behavior, ensuring that the brand system is integrated into reusable web components that can be leveraged across various digital assets.
Own the technical implementation of marketing surfaces, including content structure, content management, and publishing workflows, using Webflow itself as a sophisticated platform for building and managing these assets.
Maintain and enhance brand coherence across multiple channels, including marketing campaigns, conference materials, editorial content, and product interfaces, ensuring a unified brand voice and visual language.
Experiment with and incorporate emerging technologies such as artificial intelligence and agentic tooling into production workflows, sharing insights and best practices with the team to foster innovation.
Collaborate closely with marketing, product, and engineering teams to efficiently launch campaigns, product updates, and new features while maintaining site performance, accessibility, and user experience standards.
Mentor other designers and marketers by sharing expertise, providing guidance on best practices, and building accessible, scalable systems that support the company's growth and creative ambitions.
Develop and refine brand guidelines, design systems, and templates that enable consistent application of brand elements across all touchpoints.
Advocate for user-centered design principles, ensuring that all brand experiences are engaging, accessible, and aligned with user needs and expectations.
Stay informed about industry trends, emerging technologies, and best practices in brand design, web development, and digital storytelling to keep Webflow at the forefront of innovation.
Requirements   Bachelor's degree or equivalent practical experience in design, branding, web development, or related fields.
A minimum of 8 years of combined experience in brand design, web design, and web development, with a proven track record of leading complex projects.
Extensive experience designing marketing websites that prioritize narrative, user journey, and interaction, demonstrating a deep understanding of storytelling through design.
Deep expertise with the Webflow platform, including CMS, component systems, interactions, and performance optimization, with a portfolio that showcases this experience.
Experience contributing to brand initiatives beyond websites, such as campaigns, physical environments, or product design, demonstrating versatility and strategic thinking.
Demonstrated fluency in using AI and agentic tools for real-world production work, with examples of successful applications and innovative workflows.
Comfort reading and adapting HTML, CSS, and JavaScript code, enabling effective collaboration with technical teams and hands-on implementation when needed.
A compelling…