Director of Paid Media Strategy

Drive impactful media strategies as the Director of Media Strategy & Activation, focused on paid media for a partner company based in Canada. Blend brand and performance marketing seamlessly.

This senior leadership role places you at the helm of an integrated media strategy. You will be responsible for the entire portfolio of media investments, directing budget allocations, channel strategies, and growth priorities. Partnering with teams including Marketing, Product Growth, and Data Science will be essential to connect media activities with tangible business outcomes.

Key Responsibilities:

• Execute a cohesive media strategy across channels

• Oversee media investment and budget decisions

• Integrate performance marketing with measurable outcomes

• Strengthen internal teams and manage external partnerships

• Leverage AI and automation in media execution

Requirements:

• Extensive experience in media strategy and activation

• Strong leadership in collaborative settings

• Comprehensive knowledge of digital performance marketing

• Experience with AI initiatives in media

• Proven track record in budget and agency management

Lead the future of media activation and strategy with innovation and effectiveness.
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