Analytics Specialist in Marketing at Payworks

Maximize campaign success as an Analytics Specialist at Payworks in Winnipeg, Manitoba. This role emphasizes data-driven insights and full-funnel performance analysis to guide marketing strategies.

In this critical role reporting to the Senior Manager of Growth Marketing, you will be responsible for demand funnel analytics and performance reporting. Your insights will inform key marketing decisions, focusing on budget allocation and performance effectiveness across multiple channels. You'll work tirelessly to optimize the entire demand generation process for maximum impact.

Key Responsibilities:

• Conduct thorough performance reporting on demand channels

• Lead campaign attribution and UTM tracking governance

• Provide actionable insights for budget optimization

• Implement structured testing, including A/B experiments

• Utilize ICP data for refined audience targeting

Requirements:

• Over 5 years in marketing analytics or demand generation

• Strong understanding of attribution modeling and metrics

• Experience with paid media platforms and testing

• Skilled in Salesforce data analytics and reporting

• Excellent communication and influence skills

Drive strategic marketing outcomes with your analytical prowess at Payworks.
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